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When you’re stuck in the weeds of a particular problem, don’t forget to take a step back and hear from those most impacted by your work: your customers.
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These are some observations I’ve made about what works while observing people.
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Invaluable research needed to reduce the risk of failure before building your first MVP.
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You signed up for a usability test…but what the heck is a usability test?
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When you know it’s time to go out talk to some users, but you don’t know how.
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Practice ethnographic research with grocery shoppers.
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