User Research - Giant Robots Smashing Into Other Giant Robots

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Undercover Founder

Drift can happen between business goals and boots on the ground. When that happens, problems arise.
Eric Bailey
January 5, 2021
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New Online Workshop: Patient has entered the chat!

Join thoughtbot Design Director Jaclyn Perrone for a fireside chat with Mallory McMillan, User Researcher at Seven, to uncover the challenges and triumphs of conducting remote user research for health tech.
Jaclyn Perrone
October 29, 2020
- Workshops
- Health Tech
- User Research
- Remote
- Design
Turning COVID Unknowns into an Ongoing Product Strategy

How to strategically pivot your business and product roadmap by testing your assumptions and connecting with customers.
Kelly Gebo
September 2, 2020
Advice for starting a health tech startup

Startups in the healthcare space have some unique decisions to make early on: which incentives model to use, how to organize a medical team, and identifying legal resources to name a few.
Lindsey Christensen
August 17, 2020
Using patient interviews to prioritize features for a health tech product

Conducting user interviews is especially important for heathcare companies. They help us shape our products, prioritize features, and sometimes even blow our minds.
Kyle Fiedler
August 11, 2020
Playbook updates: New Rapid Product Validation Section and Designing Section Updates

Over the last few months, we’ve made some big changes to our playbook. We’ve added a new section, Rapid Product Validation, and updated our Designing section.
Kyle Fiedler
April 7, 2020
Priority Determines Product

Build a useful product by balancing speed, feedback and focus.
Keiran King
April 1, 2020
- User Research
- Process
- Product
- Teams
- Playbook
Using personas in the Product Design Sprint

Hi, my name is Eric, and I used to hate personas.
Eric Bailey
March 4, 2020
The Stuff Users Can't See Matters Too

Behind every great digital product is a great internal product, but prioritising dashboards over new features can be a tough decision. Here are some reasons to consider taking the time to think differently about internal products and the people that use them.
Luke Mitchell
February 18, 2020
User Testing for Healthcare

How to navigate sensitive conversations during user testing in healthcare, health tech, and beyond!
Kelly McCann
February 4, 2020