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Health Tech Articles

Written by thoughtbot, your expert partner for design and development.

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    • Design
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  1. Why AgeTech is the next frontier for innovation

    Startups in AgeTech have a massive opportunity. Discover what experts say it takes to design tech that supports caregivers, scales care, and empowers aging with independence.

    Kelly Gebo
    June 16, 2025
    • Health Tech
    • Startup
    • Successful Products
    • Fundraising
  2. Designing for an aging population: Unlocking market opportunities through user research

    The longevity market is booming. Are you listening closely enough?

    Emily Bahna
    June 4, 2025
    • Health Tech
    • Design
    • User Experience
    • User Research
  3. AI meets AgeTech: Where predictive care and digital companions are headed

    AI is transforming AgeTech with proactive, deeply human-centered care, supporting audiences through meaningful, intuitive technology. We explore how startups like Maia Care and Calico Care are designing trust-first tools that feel more like friends.

    Kelly Gebo
    June 3, 2025
    • Health Tech
    • Startup
    • Artificial Intelligence
    • Product Strategy
    • User Experience
    • Successful Products
  4. From idea to impact: The role of rapid prototyping in AgeTech

    Rapid prototyping can help AgeTech startups move fast, test wisely, and build with confidence. Learn how to turn big ideas into real-world impact without wasting time or budget.

    Kelly Gebo
    May 15, 2025
    • MVP
    • Health Tech
    • Startup
    • Prototyping
    • Product Strategy
    • Design Sprint
  5. Top 5 product mistakes we see in AgeTech (and how to avoid them)

    Designing tech for older adults is a massive opportunity to improve lives. We break down the five biggest product mistakes we see in AgeTech and how you can avoid them to build solutions that truly make an impact.

    Kelly Gebo
    May 6, 2025
    • Accessibility
    • Product Design
    • Health Tech
    • Startup
    • User Research
  6. New Livestream Recording - Where can healthcare best use AI?

    Chad Pytel recently joined Steven Wardell’s Digital Health Investor Talk series to discuss how healthcare can best use AI. If you missed it, the session recording is now live.

    Kelly Gebo
    February 11, 2025
    • Artificial Intelligence
    • Health Tech
    • Strategy
    • Events
  7. What I learned about design by helping my grandfather send an email

    The solution isn’t to just make the text bigger. We need to rethink how we approach product design as a whole.

    Andrew Spencer
    December 19, 2024
    • Accessibility
    • Health Tech
    • DEI
    • Inclusivity
    • User Experience
    • Design
  8. Software for all ages: tackling ageism with industry experts

    In support of Ageism Awareness Day, we wanted to spread awareness and offer actionable tips from experts. This blog shares suggestions on how to keep inclusivity in mind when building software products.

    Elaina Natario, Kelly Gebo & Caro Sotillo Silva
    October 9, 2024
    • Accessibility
    • Design Research
    • Design
    • DEI
    • Health Tech
    • User Interviews
    • User Research
    • User Experience
    • Inclusivity
  9. Innovating healthcare access on the path to health equity

    Recapping a day of dynamic talks at Healthtech Austin’s Future of Care Delivery Summit.

    Lindsey Christensen
    February 28, 2023
    • Health Tech
  10. DevOps and Resiliency in HealthTech Panel Event Recap

    Victoria moderated a panel of healthcare technology founders and lead engineers on the acceleration of DevOps adoption into Healthcare Industry during the pandemic.

    Joe Ferris and Victoria Guido
    January 27, 2023
    • DevOps
    • Health Tech
    • Resiliency
    • Events
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