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I just want to click the button

Intuition often wins over familiarity.
Elaina Natario
June 11, 2025
Designing for an aging population: Unlocking market opportunities through user research

The longevity market is booming. Are you listening closely enough?
Emily Bahna
June 4, 2025
AI meets AgeTech: Where predictive care and digital companions are headed

AI is transforming AgeTech with proactive, deeply human-centered care, supporting audiences through meaningful, intuitive technology. We explore how startups like Maia Care and Calico Care are designing trust-first tools that feel more like friends.
Kelly Gebo
June 3, 2025
Ofcom’s Protection of Children Codes - Happy Birthday to me 🎂

We can do it. We can make the internet a safer place for us and our children. It’s about time big tech stopped saying it can’t be done.
Sami Birnbaum
May 2, 2025
Chicken Accessories For Chickens

How a weird product ruined my brain for a week.
Luke Mitchell
January 17, 2025
Can AI be used as an accessibility testing partner?

Explore how AI enhances accessibility testing, its limitations, and why collaboration with human expertise is key to inclusive solutions.
Moses Amama
January 10, 2025
Why UX is more important than UI

“I want to make it pop!”, but not at the expense of your customer experience. Here’s why.
Bethan Ashley
December 31, 2024
What I learned about design by helping my grandfather send an email

The solution isn’t to just make the text bigger. We need to rethink how we approach product design as a whole.
Andrew Spencer
December 19, 2024
Stop aiming for compliance: Craft a better product strategy instead

Have you been shuffling accessibility compliance all around your roadmap this year? Here are 5 ways to integrate it as a practice to supercharge your product strategy instead.
Caro Sotillo Silva
November 29, 2024
Software for all ages: tackling ageism with industry experts

In support of Ageism Awareness Day, we wanted to spread awareness and offer actionable tips from experts. This blog shares suggestions on how to keep inclusivity in mind when building software products.
Elaina Natario, Kelly Gebo & Caro Sotillo Silva
October 9, 2024
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