When you’re stuck in the weeds of a particular problem, don’t forget to take a step back and hear from those most impacted by your work: your customers.
When our technical interview began to feel “off”, we identified pain points and crafted a new experience, resulting in less bias, reduced variance, and a more accurate representation of day-to-day work.
You signed up for a usability test…but what the heck is a usability test?
When you know it’s time to go out talk to some users, but you don’t know how.