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ChatGPT is writing the same product plan for your competitors

ChatGPT can get your startup’s project brief written fast, but speed isn’t strategy. Learn how to use AI as a starting point while making sure your product vision is built to succeed.
Kelly Gebo
August 29, 2025
Staying agile in regulated industries: how to stay compliant while moving fast

Think staying agile isn’t possible in a regulated industry? Whether you’re an early-stage startup or a growing product team, being agile can help you move faster and stay compliant.
Kelly Gebo
July 23, 2025
Why AgeTech is the next frontier for innovation

Startups in AgeTech have a massive opportunity. Discover what experts say it takes to design tech that supports caregivers, scales care, and empowers aging with independence.
Kelly Gebo
June 16, 2025
AI meets AgeTech: Where predictive care and digital companions are headed

AI is transforming AgeTech with proactive, deeply human-centered care, supporting audiences through meaningful, intuitive technology. We explore how startups like Maia Care and Calico Care are designing trust-first tools that feel more like friends.
Kelly Gebo
June 3, 2025
Still doing Product yourself? This is why your startup’s stalling

New founders often try to do everything themselves, but partnering with an experienced Product Manager accelerates growth and reduces costly mistakes. Learn when and how to bring in product help at every stage.
Bethan Ashley
May 29, 2025
From idea to impact: The role of rapid prototyping in AgeTech

Rapid prototyping can help AgeTech startups move fast, test wisely, and build with confidence. Learn how to turn big ideas into real-world impact without wasting time or budget.
Kelly Gebo
May 15, 2025
Top 5 product mistakes we see in AgeTech (and how to avoid them)

Designing tech for older adults is a massive opportunity to improve lives. We break down the five biggest product mistakes we see in AgeTech and how you can avoid them to build solutions that truly make an impact.
Kelly Gebo
May 6, 2025
Why React Native is a strong option for a mobile MVP

After supporting many founders in designing, developing, and launching their mobile MVPs, here are the reasons we continue to recommend React Native as an ideal framework.
Kelly Gebo
May 1, 2025
The rise of the intelligent marketplace: lessons learned from thoughtbot clients

Discover how today’s most innovative founders are transforming traditional marketplaces into intelligent, AI-driven ecosystems that deliver lasting value. Drawing insights from thoughtbot clients like Clara, Folio, and Adwerx, we explore the trends shaping the next generation of marketplace solutions.
Kelly Gebo and Jim Bodor
April 29, 2025
5 things to avoid when hiring your MVP team

Here are the biggest mistakes (& how to avoid them!) when looking to hire the right team to build your MVP.
Kelly Gebo
April 15, 2025
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