Startup - Giant Robots Smashing Into Other Giant Robots

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Should I hire an agency to develop my MVP or build my own team?

Having trouble deciding whether to hire your own team to build your MVP or work with a development partner? Here are some considerations and things to expect when exploring these routes.
Kelly Gebo
April 1, 2025
- Startup
- MVP
- Process
- Consulting
- Hiring
How we use AI to accelerate our MVPs

We’ve organized our suggestions for using AI to accelerate your MVPs, to support you with product strategy, design, development, go-to-market, and post-launch optimization.
Kelly Gebo
March 20, 2025
Scaling startups: Financial foundations & strategic product roadmap

Hear from both thoughtbot and 5th Line, who share their top tips for startups looking to scale, but want to evolve in the right way.
Kelly Gebo
February 25, 2025
- Strategy
- MVP
- Startup
- Fundraising
Lightweight data for business decisions AKA hacky answers for Rails developers

Early in the product lifecycle, there’s no one better placed to gather data for business decisions than a developer. Here are some examples of what (and how) Rails developers can contribute with “hacky answers”.
Fritz Meissner
November 11, 2024
- Rails
- Startup
- User Research
- Strategy
Why CTOs are choosing Hotwire and Ruby on Rails

A conversation with the CTO and Co-founder of Clara, a recent thoughtbot client, about the strategy behind their decision to build their startup product with Rails and Hotwire.
Kelly Gebo
August 9, 2024
- Ruby On Rails
- Founder
- Startup
- Hotwire
Interested in building an AI startup? Join us July 9th for some fundraising tips

Coming off another great session in May, we are keeping the AI party going! ...
Kelly Gebo
June 24, 2024
- Founder
- Startup
- News
- Events
Market segmentation is more fun than it sounds

How I surprised myself by enjoying a market segmentation exercise.
Dave Iverson
May 17, 2024
On May 20th we are hosting an AI startup at our Pitch Deck Review Event

This month we are hosting Eduardo Henriques the CEO and Co-founder Ponder.ly for our Pitch Deck Review Event. If you have an AI startup, and are looking to fundraise, this would be a great event to join and listen in on.
Kelly Gebo
May 16, 2024
Prepare to Fundraise: A new playbook from thoughtbot and Forecastr

thoughtbot has teamed up with Forecastr to help you with the two most important topics to investors: your product-market fit and financial strategy. Learn more in our new playbook.
Lindsey Christensen
April 18, 2024
- Founder
- Startup
- News
- Validation
Watch a live pitch deck review on April 22

Registration is open for our live pitch deck review session for Hera Fertility on April 22. Learn more about the event and sign up to attend.
Lindsey Christensen
April 11, 2024
- Founder
- Startup
- News
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