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Startups in the healthcare space have some unique decisions to make early on: which incentives model to use, how to organize a medical team, and identifying legal resources to name a few.
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Conducting user interviews is especially important for heathcare companies. They help us shape our products, prioritize features, and sometimes even blow our minds.
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Over the last few months, we’ve made some big changes to our playbook. We’ve added a new section, Rapid Product Validation, and updated our Designing section.
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Build a useful product by balancing speed, feedback and focus.
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How to navigate sensitive conversations during user testing in healthcare, health tech, and beyond!
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Get the most out of your user interviews.
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When you’re stuck in the weeds of a particular problem, don’t forget to take a step back and hear from those most impacted by your work: your customers.
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These are some observations I’ve made about what works while observing people.
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Invaluable research needed to reduce the risk of failure before building your first MVP.
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You signed up for a usability test…but what the heck is a usability test?