When you’re stuck in the weeds of a particular problem, don’t forget to take a step back and hear from those most impacted by your work: your customers.
These are some observations I’ve made about what works while observing people.
Invaluable research needed to reduce the risk of failure before building your first MVP.
You signed up for a usability test…but what the heck is a usability test?
Practice ethnographic research with grocery shoppers.