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AI meets AgeTech: Where predictive care and digital companions are headed

AI is transforming AgeTech with proactive, deeply human-centered care, supporting audiences through meaningful, intuitive technology. We explore how startups like Maia Care and Calico Care are designing trust-first tools that feel more like friends.
Kelly Gebo
June 3, 2025
Common mistakes founders make when building an MVP (and how to avoid them)

Building an MVP is a critical step for any startup, but we see a few avoidable mistakes slowing founders down. In this post, we’ll highlight the most common pitfalls and how to avoid them.
Kelly Gebo
May 5, 2025
5 things to avoid when hiring your MVP team

Here are the biggest mistakes (& how to avoid them!) when looking to hire the right team to build your MVP.
Kelly Gebo
April 15, 2025
My key takeaways from the All Things Open.AI conference

New things we learned and tips for getting started with AI from the All Things Open Conference.
Emily Bahna
April 9, 2025
How we use AI to accelerate our MVPs

We’ve organized our suggestions for using AI to accelerate your MVPs, to support you with product strategy, design, development, go-to-market, and post-launch optimization.
Kelly Gebo
March 20, 2025
What does a designer do during a product discovery sprint?

How to help your team discover the right product using your design chops.
Vendela Colavecchio
November 28, 2023
What does a developer do during a product discovery sprint?

How to help your team discover the right product using your technical know-how.
Dave Iverson
September 1, 2023
Building an Alexa Skill in Arabic with Ruby

More detail on how the thoughtbot team built one of the first Alexa skills in Arabic, and what we learned about using Ruby on Rails to support the development of Alexa Skills in the process.
Fritz Meissner, Sami Birnbaum & Kelly Gebo
November 18, 2022
Navigating & Maximising Fundraising in the UK - Event Recap

We recently hosted a live panel discussion with industry experts. This article summarizes a part of that conversation, highlighting tips for UK startup teams either considering or navigating fundraising in the current landscape.
Kelly Gebo
October 27, 2022
Validation: The best tool to de-risk and inspire

Validation is our go-to tool for de-risking a product. This article outlines why skipping validation introduces a risk to your business, the benefits of validation, and some tips for successfully leading those efforts.
Jordyn Bonds
October 19, 2022
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