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Don’t hire thoughtbot to write code

AI makes code faster and cheaper to produce. Premium consultancies need to offer more: experienced judgment, the right capabilities, and people who help teams solve the right problems and make better decisions.
Ran Craycraft
August 21, 2026
- AI
- Consulting
- Product
- Developers
AI makes creating software faster, but in regulated industries, judgment matters more

AI is accelerating software delivery, but regulated industries face a harder challenge: moving faster without increasing risk. Here’s how teams can balance speed with privacy, security, compliance, and accountability.
Ran Craycraft
August 21, 2026
- AI
- Business
- Product
- Team Scaling
- Developers
- Health Tech
- Fintech
A prototype is not a product. It's a conversation.

Most organizations prototype too late. The best prototypes aren’t built to validate software, they’re built to create alignment. Especially in regulated industries, a prototype is the fastest way to replace assumptions with evidence and make better decisions.
Ran Craycraft
July 31, 2026
- Prototype
- Health Tech
- Fintech
- Prototyping
- Business
- Product
AI for Business: Implementation strategy

The final blog in our “AI for Business” series in which we look at the rollout of your new AI strategy.
Ferdia Kenny
June 4, 2025
AI for Business: Adoption challenges - legal, societal and ethical considerations

Like Frodo, you have left the Shire, formed the fellowship and survived the Dead Marshes. But you still need to scale Mount Doom. In our case, Mount Doom represents the many legal, societal and ethical implications around adopting AI technology.
Ferdia Kenny
May 28, 2025
AI for Business: Adoption challenges - people

The biggest hurdle to a successful AI-powered business transformation is not broken code, bad data or limited budget. It’s people. Let’s take a look at a few ways to jump this hurdle!
Ferdia Kenny
May 21, 2025
AI for Business: Evolution V revolution

You’re ready to bring AI to your business. But how much should you change at once? Do you play it safe or go big? This blog explores incremental, evolutionary adoptions of AI and a couple revolutionary ones to make the choice clearer.
Ferdia Kenny
May 14, 2025
AI for Business: AI and cognitive engagement

The basics on how to leverage cognitive engagement and AI to deliver value for your customers.
Ferdia Kenny
May 7, 2025
Ofcom’s Protection of Children Codes - Happy Birthday to me 🎂

We can do it. We can make the internet a safer place for us and our children. It’s about time big tech stopped saying it can’t be done.
Sami Birnbaum
May 2, 2025
Design’s strategic value is alive and well: More lessons from SXSW

Design’s strategic value is evolving, not disappearing. At SXSW 2025, we heard from industry leaders on why and how designers are shaping the future of product and technology.
Dawn Delatte
May 2, 2025
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