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The rise of the intelligent marketplace: lessons learned from thoughtbot clients

Discover how today’s most innovative founders are transforming traditional marketplaces into intelligent, AI-driven ecosystems that deliver lasting value. Drawing insights from thoughtbot clients like Clara, Folio, and Adwerx, we explore the trends shaping the next generation of marketplace solutions.
Kelly Gebo and Jim Bodor
April 29, 2025
AI in Focus: Connecting DeepSeek to Rails

Experimenting with a locally running version of the DeepSeek R1 LLM model in a real Rails app using Ollama and ruby-openai.
Chad Pytel and Kate Young
April 24, 2025
- AI
- Ethics
- Product
- Language Models
- Ollama
- Rails
- Llm
- Large Language Models
AI for Business: AI and automation

The basics on how to leverage automation and AI to deliver value for your customers.
Ferdia Kenny
April 23, 2025
AI for Business: How to harness AI

How and where to add AI to your processes to digitally transform your business.
Ferdia Kenny
April 16, 2025
AI for Business: A history of Artificial Intelligence

To understand where AI might be headed, we should first revisit the past to see where it has come from and how it got here.
Ferdia Kenny
April 9, 2025
🎙️ Introducing AI for Business, a new blog series

This blog series will shed light on AI from a non-technical perspective. It will be useful for anyone in Design and Product roles along with stakeholders like founders, executives, and anyone looking to get to grips with AI.
Ferdia Kenny
April 2, 2025
thoughtbot x ProductCon 2025

We went to ProductCon 2025. Here’s what every tech leader needs to know about building products right now.
Bethan Ashley
March 26, 2025
On May 20th we are hosting an AI startup at our Pitch Deck Review Event

This month we are hosting Eduardo Henriques the CEO and Co-founder Ponder.ly for our Pitch Deck Review Event. If you have an AI startup, and are looking to fundraise, this would be a great event to join and listen in on.
Kelly Gebo
May 16, 2024
How We Help Startups Choose a Tech Stack

Guidelines that thoughtbot uses to help founders pick a tech stack in the absence of any technology footprint.
Dave Iverson
February 28, 2024
- Product
- Playbook
- Founder
- Startup
- Architecture
- Ruby On Rails
- JavaScript
Announcing the thoughtbot Incubator

Apply to have thoughtbot be your technical co-founder for 8 weeks.
Jordyn Bonds
January 6, 2023
- News
- Founder
- Business
- Product
- Process
- Validation
- Incubator
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