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The mistake I didn't realise I was making when designing workshops

The hidden reason good products, meetings and workshops still fail: they depend on a single way of seeing, thinking and processing.
Bethan Ashley
June 17, 2026
Toast: the 2-minute test that reveals how you think about building products

Give a team one prompt. Watch them completely diverge. The differences reveal something most product teams never talk about.
Bethan Ashley
June 10, 2026
Lessons from using AI in Discovery

We tested multiple AI tools for synthesizing discovery output and found the best insights come when machines find the patterns and humans connect the dots.
Dawn Delatte, Fatima Burke & Kevin Kwon
September 15, 2025
Chicken Accessories For Chickens

How a weird product ruined my brain for a week.
Luke Mitchell
January 17, 2025
Say ‘Yes’ to More Ideas With The Innovation Challenge

thoughtbot can help your team by enabling them to use product and design-thinking to innovate faster.
Kelly Gebo
May 11, 2021
New Case Study: Health Match 360

We’ve released a Case Study sharing more of detail on the activities and findings of our Product Design Sprint with Health Match 360.
Kelly Gebo
January 7, 2021
Turning COVID Unknowns into an Ongoing Product Strategy

How to strategically pivot your business and product roadmap by testing your assumptions and connecting with customers.
Kelly Gebo
September 2, 2020
When a Design Audit is Right for Your Team

Design audits are an eye-opening, rewarding tool. Identifying when to use them is a skill of its own. Let’s explore the benefits for your brand and why a design audit might be the right choice for you and your team.
Alex Chen
August 24, 2020
Find opportunities for optimization and growth with a service blueprint

A service blueprint is a powerful tool for organizational change and product transformation. What does one look like? How is it made? How do you use it?
Dante Passera
July 15, 2020
Using Design To Help Steel Warriors Fight Knife Crime

How we applied design thinking to tackle a problem in our community.
Miles Johnson
April 30, 2020
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