We design your product with users in mind. We know if we solve user problems, they'll come back again and again. That's why we pay close attention to flows and not individual screens and each of our team members has a design mindset.
Product Design drives your application’s success
Create compelling experiences, drive user acquisition, engage with customers, and drive home your brand with Product Design. From strategy to implementation, we collaborate with you to design experiences that build successful products and businesses.
Attracting new users and retaining them is a challenge. Design is the solution.
Working with the thoughtbot team has been a real pleasure. This project was highly iterative, and the team was always extracting feedback from key stakeholders at our business and baking it into the process. We are pleased with the outcome, and hope to work with them for a long time!Jordana KierCo-founder LOLA
Seamless design strategy through to implementation
User Experience Design
Design for Accessibility
Design for flows
User Interface Design
The thoughtbot team was able to build a highly aesthetic website for our unusually restrictive use case. We needed the LXD website to have an eye-catching modern design, while also continuing to clearly present the long product lists that our customer’s require. We are very happy with the results.Tim HarrisonVP, LXD Research & Display, LLC
Put a stop to inconsistent user experiences
Are your users dropping off because they're having trouble with your product's interface? We're able to use techniques like usability tests to find problem areas in your application. We're then able to take that learning and rapidly fill in the gaps through quick iteration.
Small, nimble teams that adjust to project and user needs.
thoughtbot Designers are able to adjust to the needs of your project. They'll collaborate with you on what are the most important pieces of your application to ensure project success. They've built brands from the ground up but also worked within established brands.
We have seen very very rapid growth. thoughtbot is part of all those discussions about where do we go from here, not just from a product standpoint but how do we grow this business.See the case studyBrian GardinerCOO, SplitFit
We share how we approach design on our blog
Start with the problem
One of our maxims at thoughtbot is to start with the problem, not the solution. It seems obvious at first, you need to know what you’re solving for, but I often catch myself jumping ahead and skipping out on some juicy divergent thinking.
The thought of designing a product from nothing can be scary. It’s very tempting to start fast and maintain that pace. This usually means building up a series of pieces linearly. In theory they are then tied together into an app or a website. While this is a valid approach, there are good and bad times to work this way. To understand when, it’s best to think about what makes a good app or website.
How to Lead Better User Interviews
This isn’t a post about convincing you of the benefits of user interviews, or the ills of leading questions. Nor is it a treatise on the one true way to conduct a user test. Instead, these are some observations I’ve made about what works while observing people.