Product design consulting for teams building and improving dependable software
With deep expertise in healthcare, finance, and insurance, we design for users when the stakes are high. thoughtbot Designers bridge product, design, and engineering to build experiences users trust and that compliance teams can approve. And we stay ahead of the curve, thoughtfully integrating AI tools and workflows to move faster without sacrificing quality.
Scale up with Product Design
Reduce risk, not just friction, with design thinking
We design your product with users in mind — knowing that if we solve their problems, they'll come back again and again. That's why we pay close attention to flows and not individual screens, and why every team member brings a design mindset, whether they're working in a consumer app or a regulated clinical or financial environment.
I trust thoughtbot's technical designers because I’ve seen their design output and it’s fantastic. I trust them to tell me what’s feasible and not feasible.
Case study
Product design and strategy for healthcare, fintech, and insurance
The app we built with thoughtbot centralizes our highly effective care model onto one easy-to-use platform.
Industry-leading AI integration
We don’t just follow AI trends, we test and implement what actually works
Product Designers at thoughtbot integrate AI into research, prototyping, and overall design processes. We focus on what responsible AI integration looks like, especially in regulated industries where getting it right matters most. Our team is publicly testing and documenting what works, from running live design experiments to publishing our findings for the broader community.
Product Design Services
Seamless strategy through to implementation
Product Design Research
- Market and customer validation
- User interviews
- Shaping Sprints
User Experience Design
- Usability testing
- Design for accessibility, WCAG, and
regulatory compliance - Design for regulated workflows and
audit-friendly interfaces
UI Design and Implementation
- Visual design and brand implementation
- Information architecture
- Design systems for complex,
multi-role applications - Front-end design
Design and Development integration
Nimble teams that adjust to project and user needs
thoughtbot Product Designers collaborate with you on what’s critical for a project's success. They've built brands from the ground up, worked within established ones, and embedded in regulated environments where compliance constraints shape what good design actually means.
Validate your ideas early
Shaping Sprints
Shaping Sprints are essential starting points for new features, workflows, products, or existing problems. We use design thinking to build team alignment and get an early read on market fit. Then we pressure-test with generative research methods like qualitative interviews, usability tests, and workflow analysis so every sprint ends with real user-driven learnings.
We have seen very very rapid growth. thoughtbot is part of all those discussions about where do we go from here, not just from a product standpoint but how do we grow this business.
Case Study
Driving businesses success with Product Design
Let's talk
What does success look like for your Product Design project?
