Product strategy, design, and development expertise for all stages of health tech initiatives

Design and develop quality and meaningful digital health solutions with a human-centered design approach by partnering with thoughtbot. For 20 years, thoughtbot has partnered on successful products with innovative health tech leaders whether they are medical professionals with their first app idea, high growth VC-backed startups, enterprise healthcare service providers, or in the non-profit sector. We work with teams across healthcare fields to make innovation actionable.

Deep experience

A trusted industry partner

Confidently navigate complex strategic decisions and foster stakeholder buy-in for your initiative by partnering with an experienced team of experts. thoughtbot experience includes:

  • Security Standards (GDPR & HIPAA)
  • Interoperability
  • Pharmaceuticals
  • Medical Universities
  • Telemedicine solutions
  • Clinical trials and research
  • Workflow Optimizations
  • Health Insurance
  • Accessibility
  • Third-party Integrations (EHR, fitness apps, insurance databases)

Quote about process

thoughtbot is absolutely a part of our product team and even our providers have been able to connect with them and share direct patient experience feedback. They've worked very seamlessly with our internal development team.

Chantil Tan
Director of Product Technology Development, Airrosti Remote Recovery

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Client Stories

Whether you’re starting from an initial idea or have spent decades running a business, thoughtbot has the experience to help you create successful outcomes for your health tech product.

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Wireframes of Mobile UI/UX Health Tech Work

Proactive, empathetic, and comprehensive

Senior expertise in each stage and vertical


Uncovering the right strategy is paramount to defining the strongest MVP or new technology initiative. thoughtbot leads engaging exercises to generate ideas, collect requirements, and drive alignment. Connecting with target audiences and stakeholders establishes the foundation of our strategy. In a few weeks, we bring all the elements together delivering a validated, user-first roadmap that prioritizes the right features and minimizes risks.


The most effective experiences are backed by thoughtful, user-first design. Keeping a pulse on the target audience’s needs, challenges, and motivations, we successfully translate those findings into UI/UX and interactions outside the product itself, helping to craft the most impactful experience. Our design approach ensures deep adoption, and the close collaboration with development keeps in mind business requirements and compliance standards throughout.


Health Tech is a highly impactful, but also sensitive industry. Compliance and security regulations, set standards to keep patient and provider workflows and data secure. Having navigated numerous integrations, and requirement standards, thoughtbot development efforts deliver a top-quality, scalable, and secure foundation that can continue to evolve. thoughtbot can lead greenfield builds or ramp up on an existing product confidently.

Quote about working with thoughtbot

thoughtbot didn't bring any preconceptions or misconceptions to the table. They were really good at listening and understanding the project. We worked together to identify the problems. After that, they let our end-users dictate the direction of the project, which was really powerful.

Tiffany Shubert, Ph.D.
Senior Product Manager, Relias

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what sets thoughtbot apart

Influence change and innovate

For large healthcare organizations, workflows and technology solutions are complex and critical to maintain. Uncovering opportunities and introducing change allows you to evolve and continue to best serve your customers, but the risk of failure can feel daunting. thoughtbot ‘s approach to upfront research and technical feasibility planning helps to navigate the most risky situations. An agile delivery approach will minimize your risks and meet compliance requirements, all while keeping a laser focus on end-user impact. You get a clear action plan for execution and our stakeholder communication leaves your whole team with confidence in delivery at each stage.

thoughtbot perspective

First-hand learnings, resources, & strategies

Agile in Health Tech Workshop

Check out our Senior Developer share their guidance on how to stay agile when building compliant health tech products.

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Design as a Differentiator

In 2020, the health tech industry skyrocketed due to COVID-19 impacts forcing patients, doctors, and services to change how they administer and receive care. This report is a full analysis of trends and challenges.

View Report

thoughtbot Leadership

Our team of experts is constantly sharing their learnings and perspectives. We have an inventory of thought leadership on a variety of Health Tech topics.

Check out our Blog

Let's Talk

What does success look like for your Health Tech project?