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Software for all ages: tackling ageism with industry experts

In support of Ageism Awareness Day, we wanted to spread awareness and offer actionable tips from experts. This blog shares suggestions on how to keep inclusivity in mind when building software products.
Elaina Natario, Kelly Gebo & Caro Sotillo Silva
October 9, 2024
Remote user testing with kids & teens

Tips and learnings for how to user test designs with children under 18 years of age.
Jared Turner and Ferdia Kenny
October 1, 2024
Even for AI, there are considerations more important than technical feasibility

AI has tremendous potential but also can be met with user apprehension. Here are is our take on the importance of approaching users with empathy and how to get started.
Kelly Gebo
May 2, 2024
2023 Consumer Tech Trends

To best support thoughtbot’s teams and our clients, we spend the end of the year analyzing the patterns we’ve experienced and the trends on the horizon for the industries we support most frequently.
Kelly Gebo
November 29, 2022
Nail your product roadmap with a Discovery Sprint

The Product Discovery Sprint will help you determine the right product roadmap for your idea.
Kelly Gebo
May 6, 2021
A conversation can be an output

Rapidly and inexpensively de-risking ideas by talking to people is the true power of a Design Sprint.
Eric Bailey
March 23, 2021
New health tech report looks at design in healthcare.

After connecting with leaders across health tech product teams, we are excited to share the trends we are seeing. We hope these ideas help your product team reach their goals.
Kelly Gebo
March 22, 2021
How 3 hours of conversation saved a company hundreds of thousands of dollars

De-risking ideas early and often is an effective, enlightening way of figuring out the how.
Eric Bailey
February 19, 2021
New Case Study: Health Match 360

We’ve released a Case Study sharing more of detail on the activities and findings of our Product Design Sprint with Health Match 360.
Kelly Gebo
January 7, 2021
Kudos to INDUSTRYconf for these great moments

The thoughtbot team shares what Product Strategy ideas stood out to them from this years INDUSTRYconf.
Kyle Fiedler and Kelly Gebo
October 1, 2020
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