How I surprised myself by enjoying a market segmentation exercise.
AI has tremendous potential but also can be met with user apprehension. Here are is our take on the importance of approaching users with empathy and how to get started.
Another session of the thoughtbot Incubator is coming to an end — here is everything we learned through user research, rapid prototyping, and feasibility spikes, along with our founder’s insights and next steps.
The dynamics of early-stage work are unlike any other phase of your company’s growth. We’ve got a metaphor for how to approach it.
An overview of Weeks 5-6 of the thoughtbot Incubator.
The AvidFirst team is starting to crystallize the product idea through constant research and interviewing.
The team gets up to speed on everything Ashley’s already learned and done so far and identifies an early adopter market.
Not sure what to charge for your new product? Here are two strategies that might help you.
Last week, Senga and the thoughtbot Incubator team converged on their target customers and assumptions to test with in the upcoming product experiment.