Harvard Business Review — Future-proofing Harvard Business Review to inspire the next generation of global business leaders
Read the case studyCreate a product roadmap that maximizes your impact and minimizes risk
You are looking to build a new product but want to make sure you are making the strongest foundational choices, in technology, features, and investment. thoughtbot can help you understand how to get started. We'll help you craft the strongest product roadmap through user research, design thinking, and architecture planning.
“When we came to thoughtbot, we just had an idea on paper. They helped us figure out this market and product together.
co-founder, SplitFit
A strong foundation
Turn ideas into a validated roadmap
Our team will partner with you to solidify the foundational product strategy and implementation in a matter of weeks. We gather insights from user research, validate initial concepts, and provide recommendations for design and technology. Coming out of the project, you’ll identify the primary user flow, which framework should be used to bring it to life, and a firm estimate on future development efforts. We can also help you turn these insights into a pitch deck for investors.
At the end of the project you will have
- A user-centered product journey
- A clickable prototype or Proof of Concept
- Key market insights through user research
Overview
What happens in a Discovery Sprint?
- We start by facilitating strategic exercises with your team to begin to organize our critical path and assumptions. This includes facilitating stakeholder interviews and conducting an analysis of the overall market.
- Next, we test our ideas and questions through research with target users. Having learned from that audience, we evolve our understanding into a clickable prototype or proof of concept establishing early design direction and technical feasibility.
- As the sprint wraps up, we synthesize all our learnings and a formal recommendation for next steps.
“We worked with a nimble and creative thoughtbot team to envision options to our current app. They created three prototypes in just five weeks, and then a fourth, hybrid approach, testing each with small groups of our readers to help us choose a direction.
Managing Director, Digital Product Strategy—Harvard Business Review
Case Studies
These clients started their product roadmap with Discovery
Steel Warriors — Developing a digital platform to mirror the physical offering
Read the case study
Distribute — Establishing a start-up product vision in preparation for user research and fundraising
Read the case study
Grandstand — Translating an idea to a validated product vision and roadmap
Read the case study“thoughtbot is a premiere consultant who understands the product strategy space. They work to the direction their clients give, yet are able to provide knowledge to fill in the blanks where needed. They stay in your corner and work together with your team to help reach your goals. We had strong lines of communication - it always felt like we were on the same page, they listened closely to my feedback and all Phase 1 deliverables came in to my satisfaction.
Founder, Grandstand
Let's talk!
What idea are you looking to validate?
