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Design’s strategic value is alive and well: More lessons from SXSW

Design’s strategic value is evolving, not disappearing. At SXSW 2025, we heard from industry leaders on why and how designers are shaping the future of product and technology.
Dawn Delatte
May 2, 2025
The meaning of work in an AI world

As AI tools become more capable, we must decide not just what they can do, but what they should do. This blog explores how thoughtfully designed AI can act like a coach, not a crutch.
Emily Bahna
April 29, 2025
How transparency helps us navigate during calm and chaos

At thoughtbot, transparency is our compass, guiding us through both calm and chaos, toward informed decision-making and collaboration.
Stephanie Kuroda
March 28, 2025
Scaling startups: Financial foundations & strategic product roadmap

Hear from both thoughtbot and 5th Line, who share their top tips for startups looking to scale, but want to evolve in the right way.
Kelly Gebo
February 25, 2025
- Strategy
- MVP
- Startup
- Fundraising
New Livestream Recording - Where can healthcare best use AI?

Chad Pytel recently joined Steven Wardell’s Digital Health Investor Talk series to discuss how healthcare can best use AI. If you missed it, the session recording is now live.
Kelly Gebo
February 11, 2025
Lightweight data for business decisions AKA hacky answers for Rails developers

Early in the product lifecycle, there’s no one better placed to gather data for business decisions than a developer. Here are some examples of what (and how) Rails developers can contribute with “hacky answers”.
Fritz Meissner
November 11, 2024
- Rails
- Startup
- User Research
- Strategy
The Power of Team Goal Setting

Team goal setting is an essential practice that helps align individual efforts with organizational objectives, fosters collaboration, and drives overall performance.
Vendela Colavecchio
May 21, 2024
- Leadership
- Team
- Strategy
What should I charge for my product?

Not sure what to charge for your new product? Here are two strategies that might help you.
Ferdia Kenny
May 17, 2023
- Startup
- Product Strategy
- Strategy
- Pricing
- Founder
SumIt’s journey from Concept to Beta Launch — Co-Founder Interview

I sat down with the Co-Founder of SumIt to discuss the strategy, challenges and learnings of our most recent project.
Kelly Gebo
July 28, 2022
Using A Silent Activity To Get Group Buy-In

We walkhtrough how we use a silent sorting activity to help hear from all stakeholders and align the group on a singular product strategy.
Kelly Gebo
January 28, 2022
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