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thoughtbot graphic featured photos of Dawn Delatte and Jordyn Bonds with text reading: Ask us anything about Research & Strategic Insights, Recording Now Live

Video

Research & Strategic Insights Ask Me Anything Webinar

thoughtbot product strategy leaders discuss how to use research & validation to make the product best decisions and outline a concrete action plan.

Dawn Delatte, Managing Director and Jordyn Bonds, Director of Product Strategy

thoughtbot graphic with a definition of validation as learning

Blog

Validation: The best tool to de-risk and inspire

Why validating your identified need and proposed product solution will save you time, money, and sleepless nights.

Director of Product Strategy, Jordyn Bonds

Images of Abwaab learning platform on laptop and mobile screens

Case Study

Delivering high-quality online education across Middle East & North Africa

Helping an online learning platform in the MENA region to deliver a unique and engaging student experience

thoughtbot

Blog

Product Management Ask Me Anything - Event recap

Summarizing all the gems shared by our Product Management team on product strategy and great teamwork.

Kelly Gebo, Associate Director at thoughtbot

Video screenshot of The cost of living crisis and what it means for technology and inset of Kelly Gebo

Blog

Our strategy for B2C founders during the cost of living crisis

Based on nearly 20 years of experience, thoughtbot’s suggestions for successful B2C product strategy during an economic downturn.

Kirsten Hurley, Managing Director, Launchpad II team

Blog

thoughtbot's new Research & Strategy Playbook

Sharing some of our best learnings from thoughtbot's work to research an idea and create a solution or product strategy

thoughtbot team

Desktop image with keyboard, notebook, and glasses, and forecastr + thoughtbot logos

Blog

thoughtbot + Forecastr product strategy & financial guidance for Founders

Recapping our joint event where we share tips to solidify your product strategy and financial readiness to WOW investors.

Kelly Gebo, Associate Director at thoughtbot

Blog

How to decide if Jamstack is the right choice for your MVP

Using Jamstack to build initial MVPs can improve product scalability, performance, and flexibility to use third party APIs.

Kelly Gebo, Associate Director at thoughtbot

graphic of Startup Stack and thoughtbot logos with text: Product Design & Development—Startup Stack community has access to a 5% discount on your first project for an average savings of $1,000+ and resources available to support your product.

Blog

Operational toolkit for startups—our partner, Startup Stack

thoughtbot supports startups of every stage, size, and industry with their product strategy, design, and development goals and as a part of our Startup Stack Perk will be extending a discount and a lot of great resources.

Liz Dombroski, Sales Enablement & Bus Dev Manager at thoughtbot

Image of SumIt persona map that identified where to target services

Blog

Co-Founder interview with SumIt

SumIt—a money management platform for freelancers and self-employed folks—undertook research & strategy work with thoughtbot's Ignite team to validate the right target audience and user needs before building a Beta version of their product.

Kelly Gebo, Associate Director at thoughtbot

Image of a laptop showing MSPP's web platform

Case Study

Scaling and maintaining a vaccine management app for pandemic activity

With unexpected rapid adoption of their PrepMod vaccine solution caused by the pandemic, MSPP credited thoughtbot with saving their business with quick development scaling support

thoughtbot

laptop showing an image of a globe and a magnifying glass highlighting the Middle Eastern region of the world

Blog

Learnings from our work in the Middle East

Regional and cultural learnings from thoughtbot's work with a Middle-Eastern-based food and beverage company.

Rob Whittaker, Rakesh Arunachalam, Jared Turner, Sami Birnbaum, Kelly Gebo & Ferdia Kenny

Image of a mobile screen from the Harvard Business Review MVP

Case Study

Future-proofing Harvard Business Review

HBR were looking to evolve their offer so that it remained relevant to their youthful, global, and digital audience while maintaining their reputation for premium quality content and education. thoughtbot's team helped to validate their approach and build a roadmap for full deployment.

thoughtbot

Topics

Validate or Fail Fast

Direct user feedback is your best friend. Learn how to improve your feedback loops.

Learn more about Validation →

De-risk Your Business

Increase your likelihood of success by addressing big risks quickly and thoroughly.

Learn more about De-risking →

Accelerate time to market

Take advantage of opportunities to get your product into new users’ hands quickly.

Learn more about time to market →

Ensure Product Quality

Build for quality and you build for customer (and employee) loyalty.

Learn more about ensuring product quality →

Spotlight guide

Product Design Sprint Guide

Answer your critical early business questions with our guide through the design and prototyping process.

Start here

Who is thoughtbot?

For entrepreneurs who are passionate about building great digital products, thoughtbot offers a range of premier design and development consulting services.

Beyond high-quality development work, thoughtbot provided invaluable guidance to us on hiring, process, and upskilling our team to be self-sufficient.

— Justin Seeley, DRAFT

Feeling stuck on something?

It can be frustrating to feel like you don’t know how to de-risk your business, move faster, or validate your idea. You’re not alone.

Running a startup is hard! We’re here to help.

What does success look like for your project?

Let’s talk!