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Actionable advice for entrepreneurs who want to build products people love.

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Image of SumIt persona map that identified where to target services

Blog

Co-Founder interview with SumIt

SumIt—a money management platform for freelancers and self-employed folks—undertook research & strategy work with thoughtbot's Ignite team to validate the right target audience and user needs before building a Beta version of their product.

Kelly Gebo, Associate Director at thoughtbot

Image of forecastr's financial modeling dashboard for startup companies

Blog

Financial guidance for startups

As our client, take advantage of our partnership with Forecastr, an online financial modeling tool designed especially for startups to forecast, plan, and pitch to investors. I can introduce you to get a services discount plus extra support.

Kelly Gebo, Associate Director at thoughtbot

Image of a laptop showing MSPP's web platform

Case Study

Scaling and maintaining a vaccine management app for pandemic activity

With unexpected rapid adoption of their PrepMod vaccine solution caused by the pandemic, MSPP credited thoughtbot with saving their business with quick development scaling support

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Graphic drawing of rocket ships with text reading: Discovery Sprints, figuring out what matters

Blog

Event recap: Save time & money with Discovery

Recapping and key learnings for product leaders from our fabulous Discovery Sprint panel event

thoughtbot

Image of a laptop showing Eigen Technologies' web platform

Case Study

Improving Eigen's UI/UX with a design system

Eigen Technologies needed to tackle design debt that had built up during rapid growth to ensure the quality of their product for the global clients who trust them for AI document processing.

thoughtbot

Image of a mobile screen from the Harvard Business Review MVP

Case Study

Future-proofing Harvard Business Review

HBR were looking to evolve their offer so that it remained relevant to their youthful, global, and digital audience while maintaining their reputation for premium quality content and education. thoughtbot's team helped to validate their approach and build a roadmap for full deployment.

thoughtbot

Image of Airrosti Remote Recover customized recovery plan mobile screen

Case Study

Delivering an in Clinic Experience via Mobile App

thoughtbot helped Airrosti Remote Recovery bring their in clinic experience to patients' mobile devices without sacrificing connections with their provider, expert help with therapy exercises, and the results they would expect from visiting a physical clinic location.

thoughtbot

Blog

Why Your Prototype Isn't Securing Investment

If you’re serious about raising money, a prototype is an important part of telling your story, but only if your prototype is high quality and based upon validation, feature prioritization, and strong development strategy. Here Associate Director Kelly Gebo shares some best practices we commonly bring to founders to help build a prototype that can truly raise investment.

Kelly Gebo, Associate Director at thoughtbot

Blog

Advice for starting a health tech startup

Over the course of a year, Michael Sheeley, former founder of RunKeeper and now heading up Nurse-1-1 (a HIPAA-compliant chat platform that connects patients directly with nurses), talked with us on the Giant Robots Smashing into Other Giant Robots podcast. In this post are some of the most compelling learnings from our conversations.

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Video

How to launch a product in 8 weeks

Are you planning to launch a new web or mobile product in 2020? Tune in as thoughtbot's Founder and COO Chad Pytel dives into thoughtbot's playbook that has guided the design, development, and launch of hundreds of successful quality products.

Chad Pytel, Founder and COO, thoughtbot

Topics

Validate or Fail Fast

Direct user feedback is your best friend. Learn how to improve your feedback loops.

Learn more about Validation →

De-risk Your Business

Increase your likelihood of success by addressing big risks quickly and thoroughly.

Learn more about De-risking →

Accelerate time to market

Take advantage of opportunities to get your product into new users’ hands quickly.

Learn more about time to market →

Ensure Product Quality

Build for quality and you build for customer (and employee) loyalty.

Learn more about ensuring product quality →

Spotlight guide

Product Design Sprint Guide

Answer your critical early business questions with our guide through the design and prototyping process.

Start here

Who is thoughtbot?

For entrepreneurs who are passionate about building great digital products, thoughtbot offers a range of premier design and development consulting services.

Beyond high-quality development work, thoughtbot provided invaluable guidance to us on hiring, process, and upskilling our team to be self-sufficient.

— Justin Seeley, DRAFT

Feeling stuck on something?

It can be frustrating to feel like you don’t know how to de-risk your business, move faster, or validate your idea. You’re not alone.

Running a startup is hard! We’re here to help.

What does success look like for your project?

Let’s talk!