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  1. Software for all ages: tackling ageism with industry experts

    In support of Ageism Awareness Day, we wanted to spread awareness and offer actionable tips from experts. This blog shares suggestions on how to keep inclusivity in mind when building software products.

    Elaina Natario, Kelly Gebo & Caro Sotillo Silva
    October 9, 2024
    • Accessibility
    • Design Research
    • Design
    • DEI
    • Health Tech
    • User Interviews
    • User Research
    • User Experience
    • Inclusivity
  2. thoughtbot is proud to be Gender Fair certified

    thoughtbot works to create a more diverse, equitable, and inclusive environment for our community. We are excited to share more information on our Gender Fair certification and how you can get involved yourself.

    Kelly Gebo
    October 3, 2024
    • News
    • DEI
    • Culture
    • Community
  3. Why CTOs are choosing Hotwire and Ruby on Rails

    A conversation with the CTO and Co-founder of Clara, a recent thoughtbot client, about the strategy behind their decision to build their startup product with Rails and Hotwire.

    Kelly Gebo
    August 9, 2024
    • Ruby On Rails
    • Founder
    • Startup
    • Hotwire
  4. Executive guide to DevOps, Deployment, and Maintenance

    What executives need to know about DevOps so they can build a successful, resilient product.

    Fritz Meissner, Kelly Gebo & Richard Newman
    June 25, 2024
    • DevOps
    • AWS
    • Infrastructure
    • SRE
    • Platform Engineering
  5. Interested in building an AI startup? Join us July 9th for some fundraising tips

    Coming off another great session in May, we are keeping the AI party going! ...

    Kelly Gebo
    June 24, 2024
    • Founder
    • Startup
    • News
    • Events
  6. On May 20th we are hosting an AI startup at our Pitch Deck Review Event

    This month we are hosting Eduardo Henriques the CEO and Co-founder Ponder.ly for our Pitch Deck Review Event. If you have an AI startup, and are looking to fundraise, this would be a great event to join and listen in on.

    Kelly Gebo
    May 16, 2024
    • Startup
    • Product
    • Artificial Intelligence
    • Events
    • Founder
    • Fundraising
  7. Even for AI, there are considerations more important than technical feasibility

    AI has tremendous potential but also can be met with user apprehension. Here are is our take on the importance of approaching users with empathy and how to get started.

    Kelly Gebo
    May 2, 2024
    • Product Strategy
    • Artificial Intelligence
    • Machine Learning
    • Design Research
    • User Research
  8. 12/7 Event - How to Raise Early Stage Capital and Build an MVP

    On December 7th we are hosting an event with Forecastr. This webinar will provide tips on what you can do to increase your confidence as a founder and the confidence of your investors in you as a founder.

    Kelly Gebo
    November 30, 2023
    • Events
    • Startup
    • Founder
    • MVP
  9. Upcoming Financial Model Makeover Event (10/19)

    We’re excited to partner with Forecastr on their new series: “Financial Model Makeover” where they will be tearing down an actual financial model from a real startup and providing valuable feedback in real-time.

    Kelly Gebo
    October 13, 2023
    • Events
    • Startup
  10. Why your start-up should care about ESG Initiatives (& how to get started)

    In order to equip our clients with best practices and recommendations, we spent some time digging into what an ESG strategy would entail for a start-up, why it could be an impactful differentiator to consider, and lastly how to get started thinking through your own ESG strategy.

    Kelly Gebo
    December 7, 2022
    • Product Strategy
    • Research
    • Startup
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