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Articles by Kelly Gebo

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  1. Should I hire an agency to develop my MVP or build my own team?

    Having trouble deciding whether to hire your own team to build your MVP or work with a development partner? Here are some considerations and things to expect when exploring these routes.

    Kelly Gebo
    April 1, 2025
    • Startup
    • MVP
    • Process
    • Consulting
    • Hiring
  2. How we use AI to accelerate our MVPs

    We’ve organized our suggestions for using AI to accelerate your MVPs, to support you with product strategy, design, development, go-to-market, and post-launch optimization.

    Kelly Gebo
    March 20, 2025
    • MVP
    • Startup
    • Artificial Intelligence
    • Founder
    • Successful Products
  3. Scaling startups: Financial foundations & strategic product roadmap

    Hear from both thoughtbot and 5th Line, who share their top tips for startups looking to scale, but want to evolve in the right way.

    Kelly Gebo
    February 25, 2025
    • Strategy
    • MVP
    • Startup
    • Fundraising
  4. New Livestream Recording - Where can healthcare best use AI?

    Chad Pytel recently joined Steven Wardell’s Digital Health Investor Talk series to discuss how healthcare can best use AI. If you missed it, the session recording is now live.

    Kelly Gebo
    February 11, 2025
    • Artificial Intelligence
    • Health Tech
    • Strategy
    • Events
  5. thoughtbot is a certified Prismic partner

    After using Prismic on our site, and recommending it to our clients, we are proud to announce our certification as a Prismic Partner. This blog talks about strengths we bring to complex Prismic sites, and the benefits their tool has provided our team.

    Kelly Gebo
    January 7, 2025
    • Web
    • Marketing
    • Design
    • Partner
  6. Software for all ages: tackling ageism with industry experts

    In support of Ageism Awareness Day, we wanted to spread awareness and offer actionable tips from experts. This blog shares suggestions on how to keep inclusivity in mind when building software products.

    Elaina Natario, Kelly Gebo & Caro Sotillo Silva
    October 9, 2024
    • Accessibility
    • Design Research
    • Design
    • DEI
    • Health Tech
    • User Interviews
    • User Research
    • User Experience
    • Inclusivity
  7. thoughtbot is proud to be Gender Fair certified

    thoughtbot works to create a more diverse, equitable, and inclusive environment for our community. We are excited to share more information on our Gender Fair certification and how you can get involved yourself.

    Kelly Gebo
    October 3, 2024
    • News
    • DEI
    • Culture
    • Community
  8. Why CTOs are choosing Hotwire and Ruby on Rails

    A conversation with the CTO and Co-founder of Clara, a recent thoughtbot client, about the strategy behind their decision to build their startup product with Rails and Hotwire.

    Kelly Gebo
    August 9, 2024
    • Ruby On Rails
    • Founder
    • Startup
    • Hotwire
  9. Executive guide to DevOps, Deployment, and Maintenance

    What executives need to know about DevOps so they can build a successful, resilient product.

    Fritz Meissner, Kelly Gebo & Richard Newman
    June 25, 2024
    • DevOps
    • AWS
    • Infrastructure
    • SRE
    • Platform Engineering
  10. Interested in building an AI startup? Join us July 9th for some fundraising tips

    Coming off another great session in May, we are keeping the AI party going! ...

    Kelly Gebo
    June 24, 2024
    • Founder
    • Startup
    • News
    • Events
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