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MVP vs PoC: What’s the right road?

You have a product idea but aren’t sure how hard it is to build (or if it’s technically possible). thoughtbot shares our perspective when a Proof of Concept might be a good first step before moving forward with your MVP.
Kelly Gebo
August 3, 2021
I have a product idea. Now what do I do?

Walking through how we work with founders to determine the best first step in exploring a business and product idea.
Kelly Gebo
July 20, 2021
- Startup
- Strategy
New Case Study & A Look at Discovery Questions

We are exited to share a new case study featuring our work with Grandstand and also highlighting the Discovery work that helped them quickly plan the right approach.
Kelly Gebo
July 13, 2021
New Case Study & Updated Services for Early-Stage Teams

After a successful project with Oromoon and others, we’ve updated our services to better support early-stage companies and entrepreneurs.
Kelly Gebo
June 29, 2021
How to Create a Minimum Viable Content Strategy

After starting a business, creating a content strategy might be the last thing on your mind. But you don’t have to do months of research to create meaningful content for your audience. Enter: Minimum Viable Content Strategy.
Tori Shaffrey
January 5, 2021
Kudos to INDUSTRYconf for these great moments

The thoughtbot team shares what Product Strategy ideas stood out to them from this years INDUSTRYconf.
Kyle Fiedler and Kelly Gebo
October 1, 2020
Turning COVID Unknowns into an Ongoing Product Strategy

How to strategically pivot your business and product roadmap by testing your assumptions and connecting with customers.
Kelly Gebo
September 2, 2020
Find opportunities for optimization and growth with a service blueprint

A service blueprint is a powerful tool for organizational change and product transformation. What does one look like? How is it made? How do you use it?
Dante Passera
July 15, 2020
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