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Product Strategy Articles

Written by thoughtbot, your expert partner for design and development.

    • All Topics
    • Design
    • Development
    • Product
    • More topics
  1. Week 4 of thoughtbot Startup Incubator: AvidFirst

    The AvidFirst team is starting to crystallize the product idea through constant research and interviewing.

    Dave Iverson
    September 1, 2023
    • Incubator
    • Startup
    • Founder
    • Product Strategy
    • Interview Techniques
    • User Interviews
    • Interviews
  2. What does a developer do during a product discovery sprint?

    How to help your team discover the right product using your technical know-how.

    Dave Iverson
    September 1, 2023
    • Product Design Sprint
    • Product Strategy
    • Validation
    • Customer
    • Successful Products
    • MVP
    • Startup
  3. Kicking off thoughtbot’s Summer 2023 incubator with AvidFirst

    The team gets up to speed on everything Ashley’s already learned and done so far and identifies an early adopter market.

    Jordyn Bonds
    August 18, 2023
    • Incubator
    • Product Strategy
  4. What should I charge for my product?

    Not sure what to charge for your new product? Here are two strategies that might help you.

    Ferdia Kenny
    May 17, 2023
    • Startup
    • Product Strategy
    • Strategy
    • Pricing
    • Founder
  5. Week 4 of thoughtbot Startup Incubator: Senga

    Last week, Senga and the thoughtbot Incubator team converged on their target customers and assumptions to test with in the upcoming product experiment.

    Jordyn Bonds
    April 17, 2023
    • Startup
    • Founder
    • Product Strategy
    • Marketing
    • Incubator
  6. Week 3 of thoughtbot Startup Incubator: Senga

    Last week Senga and the thoughtbot Incubator team organized and prioritized product ideas based on their recent interviews and research.

    Dawn Delatte
    April 10, 2023
    • Startup
    • Founder
    • User Research
    • Product Strategy
    • Marketing
    • Incubator
  7. Pro-Bono Customer Discovery Sprint - Applications Open

    Applications are now open to SBIR + STTR Grant Recipients for a pro-bono sprint that is designed to set you up for future growth and fundraising.

    Jordyn Bonds
    December 23, 2022
    • Startup
    • Product Strategy
    • Research
    • Fundraising
  8. Why your start-up should care about ESG Initiatives (& how to get started)

    In order to equip our clients with best practices and recommendations, we spent some time digging into what an ESG strategy would entail for a start-up, why it could be an impactful differentiator to consider, and lastly how to get started thinking through your own ESG strategy.

    Kelly Gebo
    December 7, 2022
    • Product Strategy
    • Research
    • Startup
  9. 2023 Consumer Tech Trends

    To best support thoughtbot’s teams and our clients, we spend the end of the year analyzing the patterns we’ve experienced and the trends on the horizon for the industries we support most frequently.

    Kelly Gebo
    November 29, 2022
    • Product Strategy
    • Product Roadmap
    • Design Research
    • Research
  10. Takeaways from our Research & Strategic Insights Ask Me Anything webinar

    Learn from some of our product strategy leaders about validation and product/market fit and how they can make or break success with your product.

    Dawn Delatte and Jordyn Bonds
    November 23, 2022
    • Product Strategy
    • Research
    • Events
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