Pro-Bono Customer Discovery Sprint - Applications Open

Jordyn Bonds

We are excited to announce a new offering for 2023: A pro-bono Customer Discovery Sprint. This sprint has been designed for the specific needs of SBIR / STTR Grant recipients, in order to facilitate impactful exercises and produce unique deliverables over the course of 2 weeks. We are passionate about helping these innovative companies push their industry forward and in turn, grow our network and expertise in this space.

Why thoughtbot

Having led hundreds of Research & Design Sprints and successful new product launches, the thoughtbot team has extensive experience packaging up market research clearly, providing the details required while telling a compelling story for future investment. The thoughtbot team will feel like an extension of your own, helping you with aspects of customer and market research, technology commercialization, R&D, and deliverable creation. Our goal for the end of the sprint is to set up your team with what you need to secure additional funding and move your effort forward toward commercialization.

Sprint Overview

thoughtbot will facilitate sessions and lead exercises to outline the approach. In subsequent sessions, we work together to review how it’s going, optimize, and synthesize findings as we near the end. thoughtbot will tailor the sprint to align with the recipient’s goals. The unique aspect of this sprint vs. other SBIR Bootcamps is each session and all deliverables are personalized to your company’s business.

Personalized Deliverables:

  • Lean Canvas Model (lightweight business model)
  • Market Matrix
  • Customer Interview Script & Outreach Plan
  • Competitive Analysis
  • Business Model Overview
  • Key Metrics & Milestones
  • KPI Gap Analysis
  • Opportunity & Assumptions Map

Apply Today

We are now accepting applications for Q1 2023, and welcome you to learn more about the specific sessions and submit your information here. If you have any questions, please send us an email.