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Common mistakes founders make when building an MVP (and how to avoid them)

Building an MVP is a critical step for any startup, but we see a few avoidable mistakes slowing founders down. In this post, we’ll highlight the most common pitfalls and how to avoid them.
Kelly Gebo
May 5, 2025
The rise of the intelligent marketplace: lessons learned from thoughtbot clients

Discover how today’s most innovative founders are transforming traditional marketplaces into intelligent, AI-driven ecosystems that deliver lasting value. Drawing insights from thoughtbot clients like Clara, Folio, and Adwerx, we explore the trends shaping the next generation of marketplace solutions.
Kelly Gebo and Jim Bodor
April 29, 2025
thoughtbot x ProductCon 2025

We went to ProductCon 2025. Here’s what every tech leader needs to know about building products right now.
Bethan Ashley
March 26, 2025
Stop aiming for compliance: Craft a better product strategy instead

Have you been shuffling accessibility compliance all around your roadmap this year? Here are 5 ways to integrate it as a practice to supercharge your product strategy instead.
Caro Sotillo Silva
November 29, 2024
Market segmentation is more fun than it sounds

How I surprised myself by enjoying a market segmentation exercise.
Dave Iverson
May 17, 2024
Even for AI, there are considerations more important than technical feasibility

AI has tremendous potential but also can be met with user apprehension. Here are is our take on the importance of approaching users with empathy and how to get started.
Kelly Gebo
May 2, 2024
Incubator Update 3 with Josh at Knect: Rapid Iterations Towards Insight

Another session of the thoughtbot Incubator is coming to an end — here is everything we learned through user research, rapid prototyping, and feasibility spikes, along with our founder’s insights and next steps.
Caro Sotillo Silva
December 21, 2023
The earliest stage of work on a new product is like crossing a raging river

The dynamics of early-stage work are unlike any other phase of your company’s growth. We’ve got a metaphor for how to approach it.
Jordyn Bonds
December 4, 2023
What does a designer do during a product discovery sprint?

How to help your team discover the right product using your design chops.
Vendela Colavecchio
November 28, 2023
Updates from thoughtbot Startup Incubator: AvidFirst

An overview of Weeks 5-6 of the thoughtbot Incubator.
Vendela Colavecchio
September 26, 2023
- Incubator
- Product Strategy
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