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Why UX is more important than UI

“I want to make it pop!”, but not at the expense of your customer experience. Here’s why.
Bethan Ashley
December 31, 2024
Crafting interfaces that empower users.

User interfaces enable or frustrate users. Good UIs empower users by making goals achievable, bad ones make users feel lost and helpless. This article discusses how to craft empowering UIs.
Moses Amama
June 15, 2023
Playbook updates: New Rapid Product Validation Section and Designing Section Updates

Over the last few months, we’ve made some big changes to our playbook. We’ve added a new section, Rapid Product Validation, and updated our Designing section.
Kyle Fiedler
April 7, 2020
How to make quick calculations in Sketch

Surprisingly Sketch hides some powerful calculation features. Here are some real world uses for that handy feature.
Luke Mitchell
February 19, 2020
Don't Rush

The thought of designing a product from nothing can be scary. Here’s how we prefer to start.
Luke Mitchell
March 6, 2017
Using Gestalt Principles for Natural Interactions

Use psychology and visual design to create an intuitive experience.
Carolann Bonner
September 15, 2014
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