Skip to main content
thoughtbot thoughtbot
  • Live on Twitch!

    thoughtbot is livestreaming

    Work alongside the thoughtbot team as we collaborate with each other and our clients, live. Ask us anything, we're live right now!

  • Case Studies
  • Blog
  • Let’s Talk
Live on Twitch!

thoughtbot is livestreaming

Work alongside the thoughtbot team as we collaborate with each other and our clients, live. Ask us anything, we're live right now!

Let’s get started!
View all Services
Development
  • Ruby on Rails
  • Hotwire
  • AI and Machine Learning
  • Maintenance
  • Mobile
Design
  • Discovery Sprints
  • UX, UI, and Product Design
  • Design Systems
Product
  • MVP
  • Product Management
  • Accessibility
Team and Processes
  • Team Augmentation
  • Fractional Leadership
View all Services
View all Resources
Development
  • Tech Leadership Resources
  • Open Source
  • Books
  • The Bike Shed Podcast
  • Live Streaming on YouTube
  • Conference Talks
The business of great software
  • Playbook
  • Purpose Built
  • Giant Robots Smashing Into Other Giant Robots Podcast
  • Design Sprint Guide
  • Live Streaming on LinkedIn
View all Resources

Strategy Articles

Written by thoughtbot, your expert partner for design and development.

    • All Topics
    • Design
    • Development
    • Product
    • More topics
  1. Product Roadmap Best Practices

    Our tips can help founders nail their first version product while keeping track of their future vision.

    Kelly Gebo
    November 5, 2021
    • Product Roadmap
    • Strategy
    • Communication
    • Playbook
  2. Solving the Prototype Puzzle

    Curious what you can expect from a product prototype. Here is how we suggest getting the most out of a prototyping effort.

    Kelly Gebo
    August 19, 2021
    • Strategy
    • Successful Products
    • Startup
    • Product
  3. MVP vs PoC: What’s the right road?

    You have a product idea but aren’t sure how hard it is to build (or if it’s technically possible). thoughtbot shares our perspective when a Proof of Concept might be a good first step before moving forward with your MVP.

    Kelly Gebo
    August 3, 2021
    • Startup
    • Strategy
    • Product
    • Problem Solving
    • MVP
    • Successful Products
  4. I have a product idea. Now what do I do?

    Walking through how we work with founders to determine the best first step in exploring a business and product idea.

    Kelly Gebo
    July 20, 2021
    • Startup
    • Strategy
  5. New Case Study & A Look at Discovery Questions

    We are exited to share a new case study featuring our work with Grandstand and also highlighting the Discovery work that helped them quickly plan the right approach.

    Kelly Gebo
    July 13, 2021
    • Startup
    • Strategy
    • Successful Products
  6. New Case Study & Updated Services for Early-Stage Teams

    After a successful project with Oromoon and others, we’ve updated our services to better support early-stage companies and entrepreneurs.

    Kelly Gebo
    June 29, 2021
    • Startup
    • Strategy
    • Successful Products
  7. How to Create a Minimum Viable Content Strategy

    After starting a business, creating a content strategy might be the last thing on your mind. But you don’t have to do months of research to create meaningful content for your audience. Enter: Minimum Viable Content Strategy.

    Tori Shaffrey
    January 5, 2021
    • Marketing
    • Strategy
    • Startup
  8. Kudos to INDUSTRYconf for these great moments

    The thoughtbot team shares what Product Strategy ideas stood out to them from this years INDUSTRYconf.

    Kyle Fiedler and Kelly Gebo
    October 1, 2020
    • Design Research
    • Product
    • Strategy
    • Testing
  9. Turning COVID Unknowns into an Ongoing Product Strategy

    How to strategically pivot your business and product roadmap by testing your assumptions and connecting with customers.

    Kelly Gebo
    September 2, 2020
    • Design Thinking
    • Design Research
    • User Research
    • Strategy
  10. Find opportunities for optimization and growth with a service blueprint

    A service blueprint is a powerful tool for organizational change and product transformation. What does one look like? How is it made? How do you use it?

    Dante Passera
    July 15, 2020
    • Service Design
    • Strategy
    • Design Thinking
  11. Sign up to receive a weekly recap from thoughtbot

    Looking for even more ways to stay connected?
    RSS feed icon Check out our feeds
« First ‹ Prev 1 2

Footer

thoughtbot
  • Services
  • Case Studies
  • Resources
  • Let's Talk
  • Our Company
  • Careers
  • Purpose
  • Blog
  • Sponsor
  • Mastodon
  • Bluesky
  • GitHub
  • YouTube
  • Twitch
  • Feeds
© 2025 thoughtbot, inc.

The design of a robot and thoughtbot are registered trademarks of thoughtbot, inc.

  • US: +1 (877) 9-ROBOTS
  • UK: +44 (0)20 3807 0560
  • Beware of fraudulent thoughtbot job listings Learn more
  • Code of Conduct
  • Accessibility Statement
  • Privacy Policy