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Founder Articles

Written by thoughtbot, your expert partner for design and development.

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  1. Prepare to Fundraise: A new playbook from thoughtbot and Forecastr

    thoughtbot has teamed up with Forecastr to help you with the two most important topics to investors: your product-market fit and financial strategy. Learn more in our new playbook.

    Lindsey Christensen
    April 18, 2024
    • Founder
    • Startup
    • News
    • Validation
  2. Watch a live pitch deck review on April 22

    Registration is open for our live pitch deck review session for Hera Fertility on April 22. Learn more about the event and sign up to attend.

    Lindsey Christensen
    April 11, 2024
    • Founder
    • Startup
    • News
  3. Incubator Update 3: Dionna & Danyelle at Womanish

    The key takeaway from this exercise, for me, was that some of these questions were truly hard to answer at first - but this was good news! The questions we initially struggled to answer shined a light on research we still needed to do.

    Daniel Garcia
    April 10, 2024
    • Incubator
    • Startup
    • Founder
    • User Interviews
    • Product Design Sprint
  4. Announcing a new workshop series for founders

    Taking your Startup Idea from Vision to Value: A new workshop series offering for founders.

    Dawn Delatte
    April 1, 2024
    • Startup
    • Founder
    • Validation
    • News
  5. Incubator Update 2 with Dionna & Danyelle at Womanish: Product Design Focus

    Excited to share our Womanish incubator update! Lately, we’ve focused on product design, aligning efforts, tracking assumptions, and engaging with users while refining our market focus. Challenges aside, we’re optimistic for what’s ahead!

    Fatima Burke
    March 27, 2024
    • Incubator
    • Startup
    • Founder
    • Product Design Sprint
  6. Incubator update 1: Dionna & Danyelle at Womanish

    Discover the first weeks of the thoughtbot Incubator with Womanish — from assumptions to market segmentation and user research. Also hear about the experience from the founders themselves.

    Bethan Ashley
    March 11, 2024
    • Incubator
    • Startup
    • Founder
    • User Interviews
  7. How We Help Startups Choose a Tech Stack

    Guidelines that thoughtbot uses to help founders pick a tech stack in the absence of any technology footprint.

    Dave Iverson
    February 28, 2024
    • Product
    • Playbook
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    • Startup
    • Architecture
    • Ruby On Rails
    • JavaScript
  8. Live Pitch Deck Review Event

    Join thoughtbot and our partners for a fun and educational pitch feedback session on February 28th.

    Lindsey Christensen
    February 6, 2024
    • Startup
    • Founder
    • Events
  9. Incubator Update 3 with Josh at Knect: Rapid Iterations Towards Insight

    Another session of the thoughtbot Incubator is coming to an end — here is everything we learned through user research, rapid prototyping, and feasibility spikes, along with our founder’s insights and next steps.

    Caro Sotillo Silva
    December 21, 2023
    • Incubator
    • Founder
    • Startup
    • User Interviews
    • Prototype
    • Product Strategy
  10. Incubator Update: Mike at Goodz

    Learn all about the first weeks of the thoughtbot Startup Incubator with Goodz - deep dives into user research, validating assumptions, and insights from the founder himself.

    Daniel Kim
    December 8, 2023
    • Startup
    • Incubator
    • Founder
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