Prepare to Fundraise: A new playbook from thoughtbot and Forecastr

What’s the difference between a potential investor saying your early stage idea is “okay, but pass” instead of “I need to get in on that cap table!”? Fundraising is challenging, exciting, time-intensive, and if you’re lucky, the start of your next big phase of work.

While investors all have different investing theses, there are a few core elements of your business plan that will always draw their scrutiny. In today’s investment climate more than ever, they need to feel confident in your vision. A compelling vision starts with your market insights and financial acumen.

At the earliest stage, your product-market fit narrative is more about your plan to get there. Investors want to see thorough market analysis with a clear definition of the target customer and a path to adoption by this market segment.

Build confidence in your plan by demonstrating a validated business concept

For your financial strategy, you are likely at an inflection point between scrappy self-funding and scaling a business with substantial investment. You need to paint a compelling financial narrative to instill confidence in how you will use investment to increase value and grow returns over time.

Build a financial model that helps you run the business sustainably

thoughtbot has teamed up with Forecastr to help you. We’ve combined our product and finance superpowers into a step-by-step playbook you can use to improve your chances of funding.

Ready to get started?

Learn more and download the playbook today!

A sketch of a playbook diagram supports the description of a new playbook from thoughtbot and Forecastr called "Prepare to Fundraise".

About thoughtbot

We've been helping engineering teams deliver exceptional products for over 20 years. Our designers, developers, and product managers work closely with teams to solve your toughest software challenges through collaborative design and development. Learn more about us.