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Startup Articles

Written by thoughtbot, your expert partner for design and development.

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    • Design
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  1. Pro-Bono Customer Discovery Sprint - Applications Open

    Applications are now open to SBIR + STTR Grant Recipients for a pro-bono sprint that is designed to set you up for future growth and fundraising.

    Jordyn Bonds
    December 23, 2022
    • Startup
    • Product Strategy
    • Research
    • Fundraising
  2. Why your start-up should care about ESG Initiatives (& how to get started)

    In order to equip our clients with best practices and recommendations, we spent some time digging into what an ESG strategy would entail for a start-up, why it could be an impactful differentiator to consider, and lastly how to get started thinking through your own ESG strategy.

    Kelly Gebo
    December 7, 2022
    • Product Strategy
    • Research
    • Startup
  3. Our strategy for B2C founders starting a product company during the cost of living crisis

    Based on nearly 20 years of experience, thoughtbot’s suggestions for successful B2C product strategy during an economic downturn.

    Kirsten Hurley
    October 28, 2022
    • Product Strategy
    • Startup
    • Events
  4. Navigating & Maximising Fundraising in the UK - Event Recap

    We recently hosted a live panel discussion with industry experts. This article summarizes a part of that conversation, highlighting tips for UK startup teams either considering or navigating fundraising in the current landscape.

    Kelly Gebo
    October 27, 2022
    • Events
    • Product Strategy
    • Startup
    • Successful Products
    • Fundraising
  5. Validation: The best tool to de-risk and inspire

    Validation is our go-to tool for de-risking a product. This article outlines why skipping validation introduces a risk to your business, the benefits of validation, and some tips for successfully leading those efforts.

    Jordyn Bonds
    October 19, 2022
    • Product Strategy
    • Research
    • Startup
    • Successful Products
    • MVP
  6. Join our event on 19 October: Navigating & Maximising Fundraising in the UK

    If you’re a founder and looking to fundraise in the UK, don’t miss this upcoming event for guidance on successful fundraising in a challenging economic climate and how to maximise your runway.

    Kirsten Hurley
    October 12, 2022
    • Events
    • Startup
  7. Event Recap—Solidify your Product Strategy & Financial Readiness to WOW Investors

    Takeaways and resources for Founders and Startups from our joint even with Forecastr.

    Kelly Gebo
    October 6, 2022
    • Events
    • Startup
    • Product Strategy
  8. Event recap: Panel Discussion on the Cost of Living Crisis

    We recap the insights and advice our experts give to technology companies navigating the current landscape.

    Kelly Gebo
    September 13, 2022
    • Events
    • Product Strategy
    • Startup
    • Founder
  9. Supporting our startup clients with Startup Stack

    Partnering with thoughtbot also gets you access to Startup Stack’s operational toolkit and discount opportunities for our next engagement.

    Liz Dombroski
    August 25, 2022
    • News
    • Partner
    • Startup
  10. Financial modeling for startups from Forecastr

    Better visibility into your financial outlook and the confidence to pitch investors.

    Kelly Gebo
    August 11, 2022
    • Startup
  11. Sign up to receive a weekly recap from thoughtbot

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