Skip to main content
thoughtbot thoughtbot
  • Live on Twitch!

    thoughtbot is livestreaming

    Work alongside the thoughtbot team as we collaborate with each other and our clients, live. Ask us anything, we're live right now!

  • Case Studies
  • Blog
  • Let’s Talk
Live on Twitch!

thoughtbot is livestreaming

Work alongside the thoughtbot team as we collaborate with each other and our clients, live. Ask us anything, we're live right now!

Let’s get started!
View all Services
Development
  • Ruby on Rails
  • Hotwire
  • AI and Machine Learning
  • Maintenance
  • Mobile
Design
  • Discovery Sprints
  • UX, UI, and Product Design
  • Design Systems
Product
  • MVP
  • Product Management
  • Accessibility
Team and Processes
  • Team Augmentation
  • Fractional Leadership
View all Services
View all Resources
Development
  • Tech Leadership Resources
  • Open Source
  • Books
  • The Bike Shed Podcast
  • Live Streaming on YouTube
  • Conference Talks
The business of great software
  • Playbook
  • Giant Robots Smashing Into Other Giant Robots Podcast
  • Design Sprint Guide
  • Live Streaming on LinkedIn
View all Resources

Startup Articles

Written by thoughtbot, your expert partner for design and development.

    • All Topics
    • Design
    • Development
    • Product
    • More topics
  1. SumIt’s journey from Concept to Beta Launch — Co-Founder Interview

    I sat down with the Co-Founder of SumIt to discuss the strategy, challenges and learnings of our most recent project.

    Kelly Gebo
    July 28, 2022
    • Product
    • Product Strategy
    • MVP
    • Successful Products
    • Strategy
    • Startup
  2. Event Recap: Save Time & Money with Discovery Sprints

    Last week we hosted a discussion to share learnings from design, dev and PM on all things Discovery Sprints. This blog highlights some of our key strategies.

    Vendela Larsson, Bryce Morisako, Jason Bailey, Johny Ho & Kelly Gebo
    June 30, 2022
    • Events
    • Product Strategy
    • Startup
  3. How Validating Your Idea First Can Save You Money

    We walk through the importance of product validation and how we’ve seen it succesfully save founders time and money in planning their first version product.

    Kelly Gebo
    September 21, 2021
    • Startup
    • Successful Products
    • MVP
    • Product Strategy
  4. Solving the Prototype Puzzle

    Curious what you can expect from a product prototype. Here is how we suggest getting the most out of a prototyping effort.

    Kelly Gebo
    August 19, 2021
    • Strategy
    • Successful Products
    • Startup
    • Product
  5. MVP vs PoC: What’s the right road?

    You have a product idea but aren’t sure how hard it is to build (or if it’s technically possible). thoughtbot shares our perspective when a Proof of Concept might be a good first step before moving forward with your MVP.

    Kelly Gebo
    August 3, 2021
    • Startup
    • Strategy
    • Product
    • Problem Solving
    • MVP
    • Successful Products
  6. I have a product idea. Now what do I do?

    Walking through how we work with founders to determine the best first step in exploring a business and product idea.

    Kelly Gebo
    July 20, 2021
    • Startup
    • Strategy
  7. New Case Study & A Look at Discovery Questions

    We are exited to share a new case study featuring our work with Grandstand and also highlighting the Discovery work that helped them quickly plan the right approach.

    Kelly Gebo
    July 13, 2021
    • Startup
    • Strategy
    • Successful Products
  8. New Case Study & Updated Services for Early-Stage Teams

    After a successful project with Oromoon and others, we’ve updated our services to better support early-stage companies and entrepreneurs.

    Kelly Gebo
    June 29, 2021
    • Startup
    • Strategy
    • Successful Products
  9. The Investment Pitch Package sets up your product and your business

    thoughtbot helps founders translate a product vision into a strong investor pitch deck with a validated prototype and a roadmap for bringing your product to life.

    Kelly Gebo
    May 13, 2021
    • Product
    • Successful Products
    • Startup
  10. How to Create a Minimum Viable Content Strategy

    After starting a business, creating a content strategy might be the last thing on your mind. But you don’t have to do months of research to create meaningful content for your audience. Enter: Minimum Viable Content Strategy.

    Tori Shaffrey
    January 5, 2021
    • Marketing
    • Strategy
    • Startup
  11. Sign up to receive a weekly recap from thoughtbot

    Looking for even more ways to stay connected?
    RSS feed icon Check out our feeds
« First ‹ Prev … 3 4 5 6 7 8 Next › Last »

Footer

thoughtbot
  • Services
  • Case Studies
  • Resources
  • Let's Talk
  • Our Company
  • Careers
  • Purpose
  • Blog
  • Sponsor
  • Mastodon
  • Bluesky
  • GitHub
  • YouTube
  • Twitch
  • Feeds
© 2025 thoughtbot, inc.

The design of a robot and thoughtbot are registered trademarks of thoughtbot, inc.

  • US: +1 (877) 9-ROBOTS
  • UK: +44 (0)20 3807 0560
  • Beware of fraudulent thoughtbot job listings Learn more
  • Code of Conduct
  • Accessibility Statement
  • Privacy Policy