Product Strategy - Giant Robots Smashing Into Other Giant Robots

Skip to main content

Let’s get started!

- All Topics
- Design
- Development
- Product
- More topics
AI for Business: Adoption challenges - people

The biggest hurdle to a successful AI-powered business transformation is not broken code, bad data or limited budget. It’s people. Let’s take a look at a few ways to jump this hurdle!
Ferdia Kenny
May 21, 2025
From idea to impact: The role of rapid prototyping in AgeTech

Rapid prototyping can help AgeTech startups move fast, test wisely, and build with confidence. Learn how to turn big ideas into real-world impact without wasting time or budget.
Kelly Gebo
May 15, 2025
AI for Business: Evolution V revolution

You’re ready to bring AI to your business. But how much should you change at once? Do you play it safe or go big? This blog explores incremental, evolutionary adoptions of AI and a couple revolutionary ones to make the choice clearer.
Ferdia Kenny
May 14, 2025
Common mistakes founders make when building an MVP (and how to avoid them)

Building an MVP is a critical step for any startup, but we see a few avoidable mistakes slowing founders down. In this post, we’ll highlight the most common pitfalls and how to avoid them.
Kelly Gebo
May 5, 2025
The rise of the intelligent marketplace: lessons learned from thoughtbot clients

Discover how today’s most innovative founders are transforming traditional marketplaces into intelligent, AI-driven ecosystems that deliver lasting value. Drawing insights from thoughtbot clients like Clara, Folio, and Adwerx, we explore the trends shaping the next generation of marketplace solutions.
Kelly Gebo and Jim Bodor
April 29, 2025
thoughtbot x ProductCon 2025

We went to ProductCon 2025. Here’s what every tech leader needs to know about building products right now.
Bethan Ashley
March 26, 2025
Stop aiming for compliance: Craft a better product strategy instead

Have you been shuffling accessibility compliance all around your roadmap this year? Here are 5 ways to integrate it as a practice to supercharge your product strategy instead.
Caro Sotillo Silva
November 29, 2024
Market segmentation is more fun than it sounds

How I surprised myself by enjoying a market segmentation exercise.
Dave Iverson
May 17, 2024
Even for AI, there are considerations more important than technical feasibility

AI has tremendous potential but also can be met with user apprehension. Here are is our take on the importance of approaching users with empathy and how to get started.
Kelly Gebo
May 2, 2024
Incubator Update 3 with Josh at Knect: Rapid Iterations Towards Insight

Another session of the thoughtbot Incubator is coming to an end — here is everything we learned through user research, rapid prototyping, and feasibility spikes, along with our founder’s insights and next steps.
Caro Sotillo Silva
December 21, 2023
Sign up to receive a weekly recap from thoughtbot

Your email address

Looking for even more ways to stay connected?

Check out our feeds