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Product Strategy Articles

Written by thoughtbot, your expert partner for design and development.

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    • Design
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  1. Using A Silent Activity To Get Group Buy-In

    We walkhtrough how we use a silent sorting activity to help hear from all stakeholders and align the group on a singular product strategy.

    Kelly Gebo
    January 28, 2022
    • Product Strategy
    • Product Design Sprint
    • Product Roadmap
    • Strategy
    • Communication
  2. thoughtbot’s Year In Review On Clutch For 2021

    Our CEO, Diana Bald reflects and celebrates our 2021 Year in Review on Clutch.

    Diana Bald
    January 21, 2022
    • Team
    • Product Strategy
    • Successful Products
    • Development
    • Design
  3. How the Beatles Helps Us Reduce Risk

    How cross-functional teams and different perspectives help your product (& the Beatles) reduce risk.

    Emily Bahna
    January 20, 2022
    • Product Strategy
    • Successful Products
    • Team
    • Communication
  4. Why Your Prototype Isn't Securing Investment

    We have a few tips for entrepreneurs to use more than just a prototype to secure investment for their product.

    Kelly Gebo
    December 28, 2021
    • Product Strategy
    • Founder
    • Prototype
  5. How Validating Your Idea First Can Save You Money

    We walk through the importance of product validation and how we’ve seen it succesfully save founders time and money in planning their first version product.

    Kelly Gebo
    September 21, 2021
    • Startup
    • Successful Products
    • MVP
    • Product Strategy
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