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Articles by Kelly Gebo

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  1. New Service - Mobile App Optimization

    Our new Mobile App Optimization service allows clients to bring in thoughtbot’s expertise to navigate three primary verticals: Design, Development and Product Strategy.

    Kelly Gebo
    May 26, 2022
    • Mobile
    • Product Strategy
    • Mobile Development
    • iOS
    • Android
    • React Native
    • Product Design
  2. What We Loved from ProductCon 2022

    This February, a handful of thoughtbotters attended the virtual ProductCon event. Here are a few of the team’s takeaways from this year.

    Emily Bahna, Kirsten Hurley & Kelly Gebo
    March 4, 2022
    • Product Strategy
    • Product Management
    • Events
  3. Using A Silent Activity To Get Group Buy-In

    We walkhtrough how we use a silent sorting activity to help hear from all stakeholders and align the group on a singular product strategy.

    Kelly Gebo
    January 28, 2022
    • Product Strategy
    • Product Design Sprint
    • Product Roadmap
    • Strategy
    • Communication
  4. Why Your Prototype Isn't Securing Investment

    We have a few tips for entrepreneurs to use more than just a prototype to secure investment for their product.

    Kelly Gebo
    December 28, 2021
    • Product Strategy
    • Founder
    • Prototype
  5. The Benefit of React Native for your v1 Mobile App

    What we’ve learned while supporting our clients in the decision to go with React Native for their first mobile app.

    Rakesh Arunachalam and Kelly Gebo
    November 17, 2021
    • React Native
    • Mobile
  6. Product Roadmap Best Practices

    Our tips can help founders nail their first version product while keeping track of their future vision.

    Kelly Gebo
    November 5, 2021
    • Product Roadmap
    • Strategy
    • Communication
    • Playbook
  7. How Validating Your Idea First Can Save You Money

    We walk through the importance of product validation and how we’ve seen it succesfully save founders time and money in planning their first version product.

    Kelly Gebo
    September 21, 2021
    • Startup
    • Successful Products
    • MVP
    • Product Strategy
  8. Solving the Prototype Puzzle

    Curious what you can expect from a product prototype. Here is how we suggest getting the most out of a prototyping effort.

    Kelly Gebo
    August 19, 2021
    • Strategy
    • Successful Products
    • Startup
    • Product
  9. MVP vs PoC: What’s the right road?

    You have a product idea but aren’t sure how hard it is to build (or if it’s technically possible). thoughtbot shares our perspective when a Proof of Concept might be a good first step before moving forward with your MVP.

    Kelly Gebo
    August 3, 2021
    • Startup
    • Strategy
    • Product
    • Problem Solving
    • MVP
    • Successful Products
  10. I have a product idea. Now what do I do?

    Walking through how we work with founders to determine the best first step in exploring a business and product idea.

    Kelly Gebo
    July 20, 2021
    • Startup
    • Strategy
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