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Articles by Kelly Gebo

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  1. Why Your Prototype Isn't Securing Investment

    We have a few tips for entrepreneurs to use more than just a prototype to secure investment for their product.

    Kelly Gebo
    December 28, 2021
    • Product Strategy
    • Founder
    • Prototype
  2. The Benefit of React Native for your v1 Mobile App

    What we’ve learned while supporting our clients in the decision to go with React Native for their first mobile app.

    Rakesh Arunachalam and Kelly Gebo
    November 17, 2021
    • React Native
    • Mobile
  3. Product Roadmap Best Practices

    Our tips can help founders nail their first version product while keeping track of their future vision.

    Kelly Gebo
    November 5, 2021
    • Product Roadmap
    • Strategy
    • Communication
    • Playbook
  4. How Validating Your Idea First Can Save You Money

    We walk through the importance of product validation and how we’ve seen it succesfully save founders time and money in planning their first version product.

    Kelly Gebo
    September 21, 2021
    • Startup
    • Successful Products
    • MVP
    • Product Strategy
  5. Solving the Prototype Puzzle

    Curious what you can expect from a product prototype. Here is how we suggest getting the most out of a prototyping effort.

    Kelly Gebo
    August 19, 2021
    • Strategy
    • Successful Products
    • Startup
    • Product
  6. MVP vs PoC: What’s the right road?

    You have a product idea but aren’t sure how hard it is to build (or if it’s technically possible). thoughtbot shares our perspective when a Proof of Concept might be a good first step before moving forward with your MVP.

    Kelly Gebo
    August 3, 2021
    • Startup
    • Strategy
    • Product
    • Problem Solving
    • MVP
    • Successful Products
  7. I have a product idea. Now what do I do?

    Walking through how we work with founders to determine the best first step in exploring a business and product idea.

    Kelly Gebo
    July 20, 2021
    • Startup
    • Strategy
  8. New Case Study & A Look at Discovery Questions

    We are exited to share a new case study featuring our work with Grandstand and also highlighting the Discovery work that helped them quickly plan the right approach.

    Kelly Gebo
    July 13, 2021
    • Startup
    • Strategy
    • Successful Products
  9. New Case Study & Updated Services for Early-Stage Teams

    After a successful project with Oromoon and others, we’ve updated our services to better support early-stage companies and entrepreneurs.

    Kelly Gebo
    June 29, 2021
    • Startup
    • Strategy
    • Successful Products
  10. The Investment Pitch Package sets up your product and your business

    thoughtbot helps founders translate a product vision into a strong investor pitch deck with a validated prototype and a roadmap for bringing your product to life.

    Kelly Gebo
    May 13, 2021
    • Product
    • Successful Products
    • Startup
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