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How to Reduce Market Risk by Building Your Reputation and Audience Before You Launch

One of the risks when starting a new business is that you launch and no one knows about your product. By building your audience in advance of launching, you can ensure that like-minded people, who are your early customers, are already primed and paying attention.
Chad Pytel
March 23, 2018
- Playbook
Start with the problem

Take a moment to define the problem to improve your likelihood of success.
Christian Reuter
March 21, 2018
Organize your functional code

When coming to a functional language, I often hear people ask, “How do I organize my code?” Let’s take a look at some ways in which data can tell us how to organize our modules and functions.
German Velasco
March 19, 2018
Using `yield_self` for composable ActiveRecord relations

On the code-changing magic of yield_self.
Derek Prior
March 13, 2018
- Rails
- Ruby
- Web
The Barbican Estate: Walking Through Lessons Learnt

Reflecting on the design lessons learned from wandering around the Barbican Estate. An honest, beautiful and inspiring example of brutalist architecture in the center of London.
Luke Mitchell
March 12, 2018
Querying an Embedded Map in PostgreSQL with Ecto

Structs and maps are easy to work with in Elixir, but if they are stored in the database as JSON and accessed via an Ecto Schema, it’s not as clear how to query them. We’re going to explore how to do that, and make it clear and easy.
David Bernheisel
March 9, 2018
- Ecto
- Map
- Embeds One
- PostgreSQL
- JSON
- Elixir
- Query
- Web
Bridging the gap between our two cities

Raleigh/Durham has so much to offer: quality of life, a thriving startup community, high quality talent, and easy access to a state of the art international airport. Our biggest challenge is easier access to one another. We can solve this.
Emily Bahna
March 7, 2018
- Community
- Business
- Raleigh
- Durham
Eight Essential Steps to Reducing Product Risk

One of the biggest risks when starting a new business is accidentally building something people won’t use. Here are eight essential steps to reduce this risk.
Chad Pytel
February 19, 2018
- Design
- Playbook
Why Ecto's Way of Storing Embedded Lists of Maps Makes Querying Hard

You can use PostgreSQL’s JSON data types to store embedded data on Ecto models. But the way Ecto tells you to store it might not be the best way.
Jon Yurek
February 16, 2018
- Elixir
- Ecto
- PostgreSQL
- JSON
The Thought Behind the Bot

In this special episode of the Giant Robots Smashing into Other Giant Robots Podcast, we take a look back on the founding of thoughtbot.
Chad Pytel
February 13, 2018
- News
- Podcast
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