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Product Strategy Articles

Written by thoughtbot, your expert partner for design and development.

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    • Design
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  1. Our strategy for B2C founders starting a product company during the cost of living crisis

    Based on nearly 20 years of experience, thoughtbot’s suggestions for successful B2C product strategy during an economic downturn.

    Kirsten Hurley
    October 28, 2022
    • Product Strategy
    • Startup
    • Events
  2. Navigating & Maximising Fundraising in the UK - Event Recap

    We recently hosted a live panel discussion with industry experts. This article summarizes a part of that conversation, highlighting tips for UK startup teams either considering or navigating fundraising in the current landscape.

    Kelly Gebo
    October 27, 2022
    • Events
    • Product Strategy
    • Startup
    • Successful Products
    • Fundraising
  3. Validation: The best tool to de-risk and inspire

    Validation is our go-to tool for de-risking a product. This article outlines why skipping validation introduces a risk to your business, the benefits of validation, and some tips for successfully leading those efforts.

    Jordyn Bonds
    October 19, 2022
    • Product Strategy
    • Research
    • Startup
    • Successful Products
    • MVP
  4. Ask us anything about product strategy & management October 27th on Twitter

    Don’t miss our Product Strategy event where you can ask our product team your burning questions and learn from thoughtbot’s best practices.

    Emily Bahna
    October 18, 2022
    • Events
    • Product Strategy
  5. You persevered through the pandemic by building HealthTech, now how do you use it to scale your business?

    For healthtech products that grew out of a needed pivot during the pandemic, what’s next for continued product evolution and scaling?

    Emily Bahna
    October 13, 2022
    • Product Strategy
    • Health Tech
    • Research
  6. Event Recap—Solidify your Product Strategy & Financial Readiness to WOW Investors

    Takeaways and resources for Founders and Startups from our joint even with Forecastr.

    Kelly Gebo
    October 6, 2022
    • Events
    • Startup
    • Product Strategy
  7. Recapping our Ask Me Anything session with our partner 1871

    A few weeks ago we got to join an Ask Me Anything (AMA) event to give thoughtbot’s perspective on product strategy, research, design, development, and culture.

    Kelly Gebo
    September 28, 2022
    • Events
    • Product Strategy
    • Research
    • Design
    • Development
  8. Ready to fundraise? Learn from thoughtbot and our partner, Forecastr, at our event October 3rd

    thoughtbot and our partner, Forecastr, will share insights and resources for startups preparing their product roadmap, and their financials, for investor conversations.

    Liz Dombroski
    September 27, 2022
    • Events
    • Product Strategy
    • Fundraising
  9. Current HealthTech Investment Trends

    Takeaways and learnings from HLTH event on the future of healthcare.

    Emily Bahna
    September 21, 2022
    • Product Strategy
    • Health Tech
    • Research
  10. Event recap: Panel Discussion on the Cost of Living Crisis

    We recap the insights and advice our experts give to technology companies navigating the current landscape.

    Kelly Gebo
    September 13, 2022
    • Events
    • Product Strategy
    • Startup
    • Founder
  11. Sign up to receive a weekly recap from thoughtbot

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