HealthTech is one of our top industries and is work our team finds fulfilling + challenging (in a good way!). The standards are high when it comes to integrations, compliance, and privacy but the outcome—truly changing people’s lives—is a powerful success factor when achieved.
Pandemic pivots
As a result of the COVID-19 pandemic, we’ve experienced an uptick in HealthTech work, and we are grateful for our recent partnerships with Groups Recover Together, Multi-State Partnership for Prevention, and Airrosti Remote Recovery. Each client was at a different stage but had the same goal: adapt and optimize their services in the form of a digital platform. Some of these clients were starting from the very beginning, navigating their first custom software build, while others had an existing product that wasn’t able to keep up with demand.
Each came to us looking to transition in-person care to a virtual solution so they could continue to operate successfully through the pandemic. Our products have shown how their services can be adapted to a digital solution, and in most cases it’s not only helped them maintain relationships with customers, but also expand to reach an even wider audience. What’s been interesting is now that these products are live, and the immediate use case has been fulfilled, the teams have begun to ask “What’s next for our product?” and started to think of themselves as a product company.
What’s next for the product?
We are now navigating the next version of their HealthTech products, and our goals have expanded into:
- How might we apply customer learnings and continue to optimize even more of the larger customer experience?
- How might we use our platform to further remedy and scale internal workflows so our business operates better?
Two common expansion considerations have been around (1) the in-clinic experience and (2) patient aftercare. In launching our products, we took time to uncover the workflow that would introduce patients to our platform. The opportunity to further support the in-clinic experience, is to once again revisit that workflow and see if there are any further steps for information to be captured or synthesized via our product vs. manual workflow. This can improve the patient experience but also reduce workload of the clinic staff in the right situations. Most commonly this improves data quality and standards as well. Examples are emailing a virtual onboarding questionnaire before a first appointment, or providing the ability for a patient to book their next visit online.
For patient aftercare, the idea is to dig into whether we can use technology to deepen patient engagement following healthcare sessions. We’ve built software to help providers complete primary tasks, but can it be expanded upon to nurture a long term customer and deliver the optimal health benefits the provider sets out to deliver? In most scenarios, healthcare improvements should be tracked and achieved over a great deal of time, and if our product can help nurture, remind, and prompt a patient with timely notifications and/or functionality, they are hopefully more likely to complete the full outlined program.
Nurturing our partnerships
Most clients come to us with a customer opportunity and pain point in mind, but what is really exciting is that our relationships have begun to go deeper. We’ve achieved our first goal, and educated them on the power of using technology, and it’s gratifying to be able to keep discussing how it can be leveraged to continue to improve patient experiences and outcomes while also optimizing their business. We would welcome a conversation to discuss your needs, regardless of your stage and size - we are where to help!
