Product Strategy - Giant Robots Smashing Into Other Giant Robots

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Market segmentation is more fun than it sounds

How I surprised myself by enjoying a market segmentation exercise.
Dave Iverson
May 17, 2024
Even for AI, there are considerations more important than technical feasibility

AI has tremendous potential but also can be met with user apprehension. Here are is our take on the importance of approaching users with empathy and how to get started.
Kelly Gebo
May 2, 2024
Incubator Update 3 with Josh at Knect: Rapid Iterations Towards Insight

Another session of the thoughtbot Incubator is coming to an end — here is everything we learned through user research, rapid prototyping, and feasibility spikes, along with our founder’s insights and next steps.
Caro Sotillo Silva
December 21, 2023
The earliest stage of work on a new product is like crossing a raging river

The dynamics of early-stage work are unlike any other phase of your company’s growth. We’ve got a metaphor for how to approach it.
Jordyn Bonds
December 4, 2023
What does a designer do during a product discovery sprint?

How to help your team discover the right product using your design chops.
Vendela Colavecchio
November 28, 2023
Updates from thoughtbot Startup Incubator: AvidFirst

An overview of Weeks 5-6 of the thoughtbot Incubator.
Vendela Colavecchio
September 26, 2023
- Incubator
- Product Strategy
Week 4 of thoughtbot Startup Incubator: AvidFirst

The AvidFirst team is starting to crystallize the product idea through constant research and interviewing.
Dave Iverson
September 1, 2023
What does a developer do during a product discovery sprint?

How to help your team discover the right product using your technical know-how.
Dave Iverson
September 1, 2023
Kicking off thoughtbot’s Summer 2023 incubator with AvidFirst

The team gets up to speed on everything Ashley’s already learned and done so far and identifies an early adopter market.
Jordyn Bonds
August 18, 2023
- Incubator
- Product Strategy
What should I charge for my product?

Not sure what to charge for your new product? Here are two strategies that might help you.
Ferdia Kenny
May 17, 2023
- Startup
- Product Strategy
- Strategy
- Pricing
- Founder
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