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Articles by Dave Iverson

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  1. Market segmentation is more fun than it sounds

    How I surprised myself by enjoying a market segmentation exercise.

    Dave Iverson
    May 17, 2024
    • Product Strategy
    • Startup
    • Founder
  2. How to integrate React with Rails 7

    Want to setup React on your Rails 7 app but don’t know how do it? Read this post to explore options to consider when using React with Ruby on Rails.

    Dave Iverson
    April 26, 2024
    • React
    • Rails
    • Ruby On Rails
    • Superglue
    • JavaScript
  3. How We Help Startups Choose a Tech Stack

    Guidelines that thoughtbot uses to help founders pick a tech stack in the absence of any technology footprint.

    Dave Iverson
    February 28, 2024
    • Product
    • Playbook
    • Founder
    • Startup
    • Architecture
    • Ruby On Rails
    • JavaScript
  4. Joining Postgres tables using arrays of IDs

    Some tips on how to do many-to-many SQL queries without a normal join table.

    Dave Iverson
    December 5, 2023
    • Databases
    • PostgreSQL
    • SQL
    • Prisma
    • Airtable
  5. Week 4 of thoughtbot Startup Incubator: AvidFirst

    The AvidFirst team is starting to crystallize the product idea through constant research and interviewing.

    Dave Iverson
    September 1, 2023
    • Incubator
    • Startup
    • Founder
    • Product Strategy
    • Interview Techniques
    • User Interviews
    • Interviews
  6. What does a developer do during a product discovery sprint?

    How to help your team discover the right product using your technical know-how.

    Dave Iverson
    September 1, 2023
    • Product Design Sprint
    • Product Strategy
    • Validation
    • Customer
    • Successful Products
    • MVP
    • Startup
  7. Superglue: digging into the framework details

    Superglue creator Johny Ho answers a beginner’s questions about the new React+Rails framework.

    Johny Ho and Dave Iverson
    August 15, 2023
    • React
    • Rails
    • JavaScript
    • Web
  8. My introduction to Superglue: React ❤️ Rails

    Join me on my first journey with this new library.

    Dave Iverson
    April 19, 2023
    • React
    • Rails
    • JavaScript
    • Web
  9. Building Templated Emails with MJML

    Writing and previewing dynamic content in HTML emails with MJML’s secret feature.

    Dave Iverson
    February 15, 2023
    • Email
    • MJML
    • JavaScript
    • Web

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