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Top 5 product mistakes we see in AgeTech (and how to avoid them)

Designing tech for older adults is a massive opportunity to improve lives. We break down the five biggest product mistakes we see in AgeTech and how you can avoid them to build solutions that truly make an impact.
Kelly Gebo
May 6, 2025
Why React Native is a strong option for a mobile MVP

After supporting many founders in designing, developing, and launching their mobile MVPs, here are the reasons we continue to recommend React Native as an ideal framework.
Kelly Gebo
May 1, 2025
The rise of the intelligent marketplace: lessons learned from thoughtbot clients

Discover how today’s most innovative founders are transforming traditional marketplaces into intelligent, AI-driven ecosystems that deliver lasting value. Drawing insights from thoughtbot clients like Clara, Folio, and Adwerx, we explore the trends shaping the next generation of marketplace solutions.
Kelly Gebo and Jim Bodor
April 29, 2025
5 things to avoid when hiring your MVP team

Here are the biggest mistakes (& how to avoid them!) when looking to hire the right team to build your MVP.
Kelly Gebo
April 15, 2025
My key takeaways from the All Things Open.AI conference

New things we learned and tips for getting started with AI from the All Things Open Conference.
Emily Bahna
April 9, 2025
Should I hire an agency to develop my MVP or build my own team?

Having trouble deciding whether to hire your own team to build your MVP or work with a development partner? Here are some considerations and things to expect when exploring these routes.
Kelly Gebo
April 1, 2025
- Startup
- MVP
- Process
- Consulting
- Hiring
How we use AI to accelerate our MVPs

We’ve organized our suggestions for using AI to accelerate your MVPs, to support you with product strategy, design, development, go-to-market, and post-launch optimization.
Kelly Gebo
March 20, 2025
Scaling startups: Financial foundations & strategic product roadmap

Hear from both thoughtbot and 5th Line, who share their top tips for startups looking to scale, but want to evolve in the right way.
Kelly Gebo
February 25, 2025
- Strategy
- MVP
- Startup
- Fundraising
Lightweight data for business decisions AKA hacky answers for Rails developers

Early in the product lifecycle, there’s no one better placed to gather data for business decisions than a developer. Here are some examples of what (and how) Rails developers can contribute with “hacky answers”.
Fritz Meissner
November 11, 2024
- Rails
- Startup
- User Research
- Strategy
Why CTOs are choosing Hotwire and Ruby on Rails

A conversation with the CTO and Co-founder of Clara, a recent thoughtbot client, about the strategy behind their decision to build their startup product with Rails and Hotwire.
Kelly Gebo
August 9, 2024
- Ruby On Rails
- Founder
- Startup
- Hotwire
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