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New Case Study & A Look at Discovery Questions

We are exited to share a new case study featuring our work with Grandstand and also highlighting the Discovery work that helped them quickly plan the right approach.
Kelly Gebo
July 13, 2021
New Case Study & Updated Services for Early-Stage Teams

After a successful project with Oromoon and others, we’ve updated our services to better support early-stage companies and entrepreneurs.
Kelly Gebo
June 29, 2021
The Investment Pitch Package sets up your product and your business

thoughtbot helps founders translate a product vision into a strong investor pitch deck with a validated prototype and a roadmap for bringing your product to life.
Kelly Gebo
May 13, 2021
How to Create a Minimum Viable Content Strategy

After starting a business, creating a content strategy might be the last thing on your mind. But you don’t have to do months of research to create meaningful content for your audience. Enter: Minimum Viable Content Strategy.
Tori Shaffrey
January 5, 2021
New panel: Your path to digital health startup success

We’re calling on health tech industry experts to discuss market incentives, partnerships, regulations, and other business strategy topics.
Lindsey Christensen
September 17, 2020
Advice for starting a health tech startup

Startups in the healthcare space have some unique decisions to make early on: which incentives model to use, how to organize a medical team, and identifying legal resources to name a few.
Lindsey Christensen
August 17, 2020
Thinking Through Your Two-Sided Marketplace

A preview of how we strategically think through a two-sided marketplace and an inputs worksheet for establishing engagement goals.
Kelly Gebo
June 26, 2020
Variety is the spice of podcast: new season of Giant Robots Smashing Into Other Giant Robots

Giant Robots podcast will follow the trials and tribulations of 3 different startups in real time.
Lindsey Christensen
April 10, 2020
- Startup
- Podcast
How to define and prioritize features for your MVP

Starting a business and building an MVP is hard, really hard. In fact, according to CB Insights, 70% of startups will fail. Learn how to reduce your risk of failure by building only the features you need in your MVP.
Adrian Rogowski
July 4, 2018
- Startup
- Design
- Design Sprints
- Process
- MVP
How to Build an AI Startup, and Do You Really Need To?

Artificial Intelligence (AI) is all the rage right now. Everyone has an opinion, which means it can be hard to cut through the hype, and get to grips with some practical down to Earth questions. Questions like “Can I build a new business that leverages AI?”, and “Where do I start?”.
Laurie Young
July 2, 2018
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