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Product Design Articles

Written by thoughtbot, your expert partner for design and development.

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    • Design
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  1. AI for Business: AI and cognitive engagement

    The basics on how to leverage cognitive engagement and AI to deliver value for your customers.

    Ferdia Kenny
    May 7, 2025
    • Product
    • Product Design
    • Product Management
    • Artificial Intelligence
  2. Top 5 product mistakes we see in AgeTech (and how to avoid them)

    Designing tech for older adults is a massive opportunity to improve lives. We break down the five biggest product mistakes we see in AgeTech and how you can avoid them to build solutions that truly make an impact.

    Kelly Gebo
    May 6, 2025
    • Accessibility
    • Product Design
    • Health Tech
    • Startup
    • User Research
  3. AI for Business: AI and cognitive insight

    The basics on how to leverage Cognitive Insights and AI to deliver value for your customers.

    Ferdia Kenny
    April 30, 2025
    • Product Design
    • Product Management
    • Product
    • Artificial Intelligence
  4. AI for Business: AI and automation

    The basics on how to leverage automation and AI to deliver value for your customers.

    Ferdia Kenny
    April 23, 2025
    • Product
    • Product Design
    • Product Management
    • Artificial Intelligence
  5. AI for Business: How to harness AI

    How and where to add AI to your processes to digitally transform your business.

    Ferdia Kenny
    April 16, 2025
    • Product
    • Design
    • Business
    • Product Design
    • Artificial Intelligence
    • AI Series
  6. Can AI be used as an accessibility testing partner?

    Explore how AI enhances accessibility testing, its limitations, and why collaboration with human expertise is key to inclusive solutions.

    Moses Amama
    January 10, 2025
    • Accessibility
    • Artificial Intelligence
    • Compliance
    • User Experience
    • Product Design
    • Design
    • Development
  7. Why UX is more important than UI

    “I want to make it pop!”, but not at the expense of your customer experience. Here’s why.

    Bethan Ashley
    December 31, 2024
    • User Experience
    • Design
    • Product Design
    • Product Management
    • User Interface
  8. Making typography decisions with AI as an assistant

    Combine AI tools with design expertise to make better typography decisions faster. Use AI as an assistant to select, test and implement typefaces while reducing time spent on exploration.

    Moses Amama
    December 16, 2024
    • Typography
    • Accessibility
    • Design Tokens
    • Artificial Intelligence
    • Product Design
    • Design
  9. Can AI Supercharge the Product Design Sprint? - Part 3

    Learn how AI streamlined the product design sprint process for a crowdfunded events platform, from idea generation to user testing. It highlights the strengths of AI-assisted design and identifies areas for improvement.

    Kevin Kwon
    November 15, 2024
    • Design Sprint
    • Product Design
    • Artificial Intelligence
  10. A lean approach to design systems

    Discover how startups and small teams can leverage a lean approach to design systems to enhance consistency, reduce costly redesigns, and improve user experience from day one.

    Moses Amama
    October 15, 2024
    • Design Tokens
    • Design System
    • Design Audit
    • Product Design
    • Design
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