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Common mistakes founders make when building an MVP (and how to avoid them)

Building an MVP is a critical step for any startup, but we see a few avoidable mistakes slowing founders down. In this post, we’ll highlight the most common pitfalls and how to avoid them.
Kelly Gebo
May 5, 2025
How we use AI to accelerate our MVPs

We’ve organized our suggestions for using AI to accelerate your MVPs, to support you with product strategy, design, development, go-to-market, and post-launch optimization.
Kelly Gebo
March 20, 2025
First access to an AI-powered app for LEGO® fans and a unique founder story

Get first access to an AI-powered app that transforms selfies into custom LEGO® figures! Join us on Dec 17th for a live demo, exclusive beta access, and the inspiring founder story of thoughtbot client, Keira Czarnota of emagineer.
Lindsey Christensen
December 9, 2024
Why CTOs are choosing Hotwire and Ruby on Rails

A conversation with the CTO and Co-founder of Clara, a recent thoughtbot client, about the strategy behind their decision to build their startup product with Rails and Hotwire.
Kelly Gebo
August 9, 2024
- Ruby On Rails
- Founder
- Startup
- Hotwire
Interested in building an AI startup? Join us July 9th for some fundraising tips

Coming off another great session in May, we are keeping the AI party going! ...
Kelly Gebo
June 24, 2024
- Founder
- Startup
- News
- Events
Market segmentation is more fun than it sounds

How I surprised myself by enjoying a market segmentation exercise.
Dave Iverson
May 17, 2024
On May 20th we are hosting an AI startup at our Pitch Deck Review Event

This month we are hosting Eduardo Henriques the CEO and Co-founder Ponder.ly for our Pitch Deck Review Event. If you have an AI startup, and are looking to fundraise, this would be a great event to join and listen in on.
Kelly Gebo
May 16, 2024
Prepare to Fundraise: A new playbook from thoughtbot and Forecastr

thoughtbot has teamed up with Forecastr to help you with the two most important topics to investors: your product-market fit and financial strategy. Learn more in our new playbook.
Lindsey Christensen
April 18, 2024
- Founder
- Startup
- News
- Validation
Watch a live pitch deck review on April 22

Registration is open for our live pitch deck review session for Hera Fertility on April 22. Learn more about the event and sign up to attend.
Lindsey Christensen
April 11, 2024
- Founder
- Startup
- News
Incubator Update 3: Dionna & Danyelle at Womanish

The key takeaway from this exercise, for me, was that some of these questions were truly hard to answer at first - but this was good news! The questions we initially struggled to answer shined a light on research we still needed to do.
Daniel Garcia
April 10, 2024
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