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A Product Manager's guide to 2025

A landscape founded by people who continuously push boundaries and move forward, it’s never a dull year in the realms of Product Management. In 2025, expect change, technological advancements, shifting consumer expectations, and new market dynamics.
Bethan Ashley
January 23, 2025
Why UX is more important than UI

“I want to make it pop!”, but not at the expense of your customer experience. Here’s why.
Bethan Ashley
December 31, 2024
Discovery work for an AI product

How discovery work differs for an AI product, including tips on how to turn your AI product from good to exceptional.
Ferdia Kenny
November 18, 2024
Ethical AI for Product Management

Think AI can’t be ethical? Think again! Check out the cheat code for creating innovative, user-trusting, privacy-first products. Ready to try the ®REPEATS method? 🔍💻
Bethan Ashley
November 8, 2024
thoughtbot at Just Product 2024

Couldn’t make it to this year’s Just Product conference in Munich? No worries, we’ve got you covered. Here’s our takeaways!
Bethan Ashley
October 28, 2024
AI for Product Managers

AI can enhance every stage of the product lifecycle — empowering Product Managers to make smarter decisions, faster.
Bethan Ashley
October 9, 2024
- Product Management
- Artificial Intelligence
That murky project feel

When the path forward is unclear, step back, zoom out and find clarity through context.
Jared Turner
August 29, 2024
Product management insights: Measuring change

How do Product Managers measure change with testing and analytics? Learn what a panel of thoughtbot Product Management experts recommend.
Jared Turner, Jason Bailey, Bryce Morisako, Daniel Kim, Bethan Ashley & Victoria Bell
July 17, 2024
Product Management Insights: Understanding Your Users

This is a series where we delve into the world of product management. This week we discuss the art of understanding your users.
Jared Turner, Jason Bailey, Bryce Morisako, Daniel Kim, Bethan Ashley & Victoria Bell
May 28, 2024
Product Management templates: Assumptions Tracker

A simple base to get you started with tracking your assumptions.
Jared Turner
March 28, 2024
- Templates
- Product Management
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