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Introducing thoughtbot’s refreshed and more flexible logo

Behind the scenes look at the design team’s work to make the logo more balanced and easier to read at small sizes, while staying undeniably thoughtbot.
Alex Chen, Andrew Spencer & Fatima Burke
June 19, 2025
- Design
I just want to click the button

Intuition often wins over familiarity.
Elaina Natario
June 11, 2025
Designing for an aging population: Unlocking market opportunities through user research

The longevity market is booming. Are you listening closely enough?
Emily Bahna
June 4, 2025
When to build an in-house engineering team and when to hire an agency

When does it make sense to work with a consultancy like thoughtbot? After thousands of engagements, we summarize our best advice for when it makes more sense to hire in-house and when it makes more sense to find an external partner.
Ran Craycraft
May 16, 2025
- MVP
- Hiring
- Platform Engineering
- Development
- Design
- Growth
Ofcom’s Protection of Children Codes - Happy Birthday to me 🎂

We can do it. We can make the internet a safer place for us and our children. It’s about time big tech stopped saying it can’t be done.
Sami Birnbaum
May 2, 2025
Design’s strategic value is alive and well: More lessons from SXSW

Design’s strategic value is evolving, not disappearing. At SXSW 2025, we heard from industry leaders on why and how designers are shaping the future of product and technology.
Dawn Delatte
May 2, 2025
AI for Business: How to harness AI

How and where to add AI to your processes to digitally transform your business.
Ferdia Kenny
April 16, 2025
Tools and resources our designers are using right now

A list of what tools and resources are most relevant for our designers right now.
Vendela Colavecchio
April 14, 2025
- Design
- Tools
- Resource
AI for Business: A history of Artificial Intelligence

To understand where AI might be headed, we should first revisit the past to see where it has come from and how it got here.
Ferdia Kenny
April 9, 2025
🎙️ Introducing AI for Business, a new blog series

This blog series will shed light on AI from a non-technical perspective. It will be useful for anyone in Design and Product roles along with stakeholders like founders, executives, and anyone looking to get to grips with AI.
Ferdia Kenny
April 2, 2025
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