Design’s strategic value is evolving, not disappearing. At SXSW 2025, we heard from industry leaders on why and how designers are shaping the future of product and technology.
thoughtbot’s Austin locals are heading back to SXSW! Learn about the sessions we have on our calendars and stick around to the end for our favorite local gems off the SXSW beaten path.
Taking your Startup Idea from Vision to Value: A new workshop series offering for founders.
Learn about our startup founders going through the first thoughtbot Incubator session of 2024: Dionna Gray and Danyelle Gray of Womanish.
Week 7 means we’re heading into the final week of the Incubator programming. Last week the Senga team continued refining the prototype and began making a plan for pitching and building an MVP.
The Senga team is hard at work gaining insights and iterating the strategy and prototype based on real user feedback.
Last week Senga and the thoughtbot Incubator team organized and prioritized product ideas based on their recent interviews and research.
Learn from some of our product strategy leaders about validation and product/market fit and how they can make or break success with your product.