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Building a complete e-commerce platform for Scandinavia's largest manufacturer of coffins and urns.

Visual Design, User Research, Front-end Development

Nyarp, an umbrella organization for high quality manufacturers of coffins and urns – some dating as far back as 1904 – contacted us for a complete re-design of their e-commerce infrastructure. This was a unique opportunity for thoughtbot to help build a well-functioning set of sites with end users in mind, from the very bottom up.

To learn about the existing web application and its users, services and infrastructure we ran a product design sprint to map out use case scenarios and to define problems and needs. This workshop unveiled four major user groups and a long list of tasks for each one; Nyarp Administrators, Manufacturers, Funeral Parlors and Clients.

Editing the variants of a product

The overall task proved to be challenging since Nyarp needed to cater for all these user groups. The manufacturers need to manage, display and sell their products to Funeral Parlors. Funeral Parlors, in turn, need to order, display and sell services and products to Clients. And finally, the Clients need help finding the right parlors and understanding the process around funerals.

Being able to browse together with end users in their homes is an important feature of the app

Building the product catalog was a complex yet important endeavor, since a product—such as a coffin type—can have different materials, handles and details. Thus it exists in many different variations. From a manufacturer’s point of view, even things like feature – red or decoration – flower would have to be defined in order to build the database. This caused an exponential growth in complexity that was very exciting to tackle, where a manufacturer delivers to multiple funeral parlors, each with different catalogs containing specific products with a number of variants. For every variant there is a set of features and each feature has a set of options.

Since Nyarp deals with the sensitive topic of people parting from their loved ones, there were a lot of considerations when working on the graphic style of the app. Following and developing the existing guidelines, we focused on a style that would be calm and elegant and dignified. A long tradition of quality craft and natural materials like wood and stone play an important part in the Nyarp product line and were thus used as a source of inspiration for the design.

Each manufacturer has its own brand identity, therefore the app was also developed to allow for different themes, which are set by the manufacturer administrator as they upload their logos and products.

Although the Nyarp and thoughtbot headquarters are situated in different cities, communication between the teams was extremely efficient and agile, thanks to daily use of designated chat rooms and task management tools. Another reason to the success of the project was that the people at Nyarp were enormously pleasant to work with.

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