LOLA

Improving Conversion and Code

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Challenge

Improve conversion rate and code quality

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Solution

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Outcome

Funnel optimization, conversion improvement

Image of the LOLA interface

Four screenshots of the LOLA e-commerce store; from left to right, homepage hero, navigation with icons, what's in a LOLA tampon, product hero

Who is LOLA?

LOLA is a startup that offers subscription services and delivers 100% organic period products to your door.

They launched in 2015 and have had great growth and early traction. LOLA came to thoughtbot to support new product launches, improve customer conversion, and stabilize their codebase.

Working with the thoughtbot team has been a real pleasure. This project was highly iterative, and the team was always extracting feedback from key stakeholders at our business and baking it into the process. We are pleased with the outcome, and hope to work with them for a long time!

A headshot of Jordana Kier

Jordana Kier
Co-founder LOLA

Improving Conversion

The LOLA website facilitated hundreds of thousands of checkouts, and we used that data to identify which areas of the funnel could be improved.

Our immediate goal was to identify why people were dropping off at certain parts of the funnel. The LOLA website facilitated hundreds of thousands of checkouts, and we used that data to identify which areas of the funnel could be improved.

The Design Sprint

Equipped with user feedback and metrics, we moved forward with a design sprint to test our assumptions and new solutions.

After a few rounds of design sprint activities and ideations, we came up with a prototype that addressed many of the questions and concerns that were brought up in the user interviews. The new solution was a simpler, more streamlined version of mylola.com. The team felt confident in it, and it performed well in the usability testing sessions at the end of the sprint.

Image of the LOLA interface

Four screenshots of the LOLA prouct purchase workflow; from left to right, product hero image, select assortment UI, understand assortment UI, choose frequency of delivery UI

What does success look like for your project?