Playbook - Giant Robots Smashing Into Other Giant Robots

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Making Decisions and Keeping a Product Team Firing on all Cylinders

To ship early and often, a high-functioning product team should steer clear of these common decision-making pitfalls.
Mike Wenger
April 19, 2018
- Teams
- Process
- Productivity
- Analytics
- Playbook
Countdown to Product Launch: How Your Audience and Reputation Boost Your Success

The launch of your new product is in sight. Follow this roadmap for an amazing new product launch.
Chad Pytel
April 3, 2018
- Playbook
How to Reduce Market Risk by Building Your Reputation and Audience Before You Launch

One of the risks when starting a new business is that you launch and no one knows about your product. By building your audience in advance of launching, you can ensure that like-minded people, who are your early customers, are already primed and paying attention.
Chad Pytel
March 23, 2018
- Playbook
Eight Essential Steps to Reducing Product Risk

One of the biggest risks when starting a new business is accidentally building something people won’t use. Here are eight essential steps to reduce this risk.
Chad Pytel
February 19, 2018
- Design
- Playbook
I Work in Politics

A review of the ethics of thoughtbot.
Mike Burns
December 12, 2017
- Ethics
- Purpose
- Playbook
Solve Problems, not Strawmen

Avoid applying solutions in a vacuum.
Mike Burns
December 19, 2016
- Playbook
Failing on Day One

Make projects successful by treating them like failures.
Chad Pytel
May 27, 2016
- Playbook
Buy Your Customers a Coffee

Use customer support products like Intercom to meet your customers face-to-face.
Bernerd Schaefer
December 20, 2015
- Playbook
How to Request an Introduction

Use these examples as a template for requesting an introduction.
Bernerd Schaefer
September 4, 2015
- Playbook
- Language
Make Your New Hires Feel Welcome With Automated on-boarding

Document, iterate and automate your way to a great on-boarding experience.
Nathan L. Walls
March 17, 2015
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