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Founder Articles

Written by thoughtbot, your expert partner for design and development.

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  1. Incubator update 1: Josh at Knect

    Learn all about the first weeks of the thoughtbot Startup Incubator with Knect — from user research to market experiments and insights from the founder himself.

    Caro Sotillo Silva
    November 9, 2023
    • Incubator
    • Founder
    • Startup
    • User Interviews
  2. thoughtbot Startup Incubator announces 3 founders starting the 3rd session

    Learn about our new group of founders going through the thoughtbot Startup Incubator: Josh with Knect, and Mike and Chris with Goodz.

    Lindsey Christensen
    October 30, 2023
    • Incubator
    • News
    • Founder
    • Startup
  3. Week 4 of thoughtbot Startup Incubator: AvidFirst

    The AvidFirst team is starting to crystallize the product idea through constant research and interviewing.

    Dave Iverson
    September 1, 2023
    • Incubator
    • Startup
    • Founder
    • Product Strategy
    • Interview Techniques
    • User Interviews
    • Interviews
  4. Applications for the thoughtbot Startup Incubator are open again!

    Everything you need to know about submitting your product idea for the thoughtbot incubator. Plus, we’ve opened up the program to Europe, West Asia and Africa! Applications close on June 7th - learn more.

    Lindsey Christensen
    June 1, 2023
    • Incubator
    • Startup
    • Founder
  5. What should I charge for my product?

    Not sure what to charge for your new product? Here are two strategies that might help you.

    Ferdia Kenny
    May 17, 2023
    • Startup
    • Product Strategy
    • Strategy
    • Pricing
    • Founder
  6. Week 7 of thoughtbot Startup Incubator: Senga

    Week 7 means we’re heading into the final week of the Incubator programming. Last week the Senga team continued refining the prototype and began making a plan for pitching and building an MVP.

    Dawn Delatte
    May 8, 2023
    • Startup
    • Founder
    • Prototyping
    • MVP
    • Incubator
  7. Week 6 of thoughtbot startup Incubator: Senga

    The Senga team is hard at work gaining insights and iterating the strategy and prototype based on real user feedback.

    Dawn Delatte
    May 1, 2023
    • Founder
    • Startup
    • Prototyping
    • Interview Techniques
    • Incubator
  8. Week 5 of thoughtbot Startup Incubator: Senga

    Week 5 means we’re past the mid-way point and the heat is on to make as much progress as possible with research, prototyping, and planning.

    Jordyn Bonds
    April 25, 2023
    • Startup
    • Founder
    • Prototyping
    • Interview Techniques
    • Incubator
  9. Week 4 of thoughtbot Startup Incubator: Senga

    Last week, Senga and the thoughtbot Incubator team converged on their target customers and assumptions to test with in the upcoming product experiment.

    Jordyn Bonds
    April 17, 2023
    • Startup
    • Founder
    • Product Strategy
    • Marketing
    • Incubator
  10. Week 3 of thoughtbot Startup Incubator: Senga

    Last week Senga and the thoughtbot Incubator team organized and prioritized product ideas based on their recent interviews and research.

    Dawn Delatte
    April 10, 2023
    • Startup
    • Founder
    • User Research
    • Product Strategy
    • Marketing
    • Incubator
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