Skip to main content
thoughtbot thoughtbot
  • Live on Twitch!

    thoughtbot is livestreaming

    Work alongside the thoughtbot team as we collaborate with each other and our clients, live. Ask us anything, we're live right now!

  • Case Studies
  • Blog
  • Let’s Talk
Live on Twitch!

thoughtbot is livestreaming

Work alongside the thoughtbot team as we collaborate with each other and our clients, live. Ask us anything, we're live right now!

Let’s get started!
View all Services
Development
  • Ruby on Rails
  • Hotwire
  • AI and Machine Learning
  • Maintenance
  • Mobile
Design
  • Discovery Sprints
  • UX, UI, and Product Design
  • Design Systems
Product
  • MVP
  • Product Management
  • Accessibility
Team and Processes
  • Team Augmentation
  • Fractional Leadership
View all Services
View all Resources
Development
  • Tech Leadership Resources
  • Open Source
  • Books
  • The Bike Shed Podcast
  • Live Streaming on YouTube
  • Conference Talks
The business of great software
  • Playbook
  • Purpose Built
  • Giant Robots Smashing Into Other Giant Robots Podcast
  • Design Sprint Guide
  • Live Streaming on LinkedIn
View all Resources

Articles by Bethan Ashley

View other authors

  1. thoughtbot x ProductCon 2025

    We went to ProductCon 2025. Here’s what every tech leader needs to know about building products right now.

    Bethan Ashley
    March 26, 2025
    • Product
    • Product Management
    • Product Strategy
  2. A Product Manager's guide to 2025

    A landscape founded by people who continuously push boundaries and move forward, it’s never a dull year in the realms of Product Management. In 2025, expect change, technological advancements, shifting consumer expectations, and new market dynamics.

    Bethan Ashley
    January 23, 2025
    • Product Management
    • Artificial Intelligence
    • Ethics
    • Design
    • Teams
  3. Why UX is more important than UI

    “I want to make it pop!”, but not at the expense of your customer experience. Here’s why.

    Bethan Ashley
    December 31, 2024
    • User Experience
    • Design
    • Product Design
    • Product Management
    • User Interface
  4. The digital nomad thoughtbottle

    Work remotely and from multiple locations? Here’s my minimalist kit recommendations to travel light.

    Bethan Ashley
    December 30, 2024
    • Work Culture
    • Workplace Experience
    • Remote
  5. Ethical AI for Product Management

    Think AI can’t be ethical? Think again! Check out the cheat code for creating innovative, user-trusting, privacy-first products. Ready to try the ®REPEATS method? 🔍💻

    Bethan Ashley
    November 8, 2024
    • Artificial Intelligence
    • Ethics
    • Product Management
  6. thoughtbot at Just Product 2024

    Couldn’t make it to this year’s Just Product conference in Munich? No worries, we’ve got you covered. Here’s our takeaways!

    Bethan Ashley
    October 28, 2024
    • Conferences
    • Product Management
    • Artificial Intelligence
    • Team
  7. Not another meeting

    Meeting-free days means more productivity, right? More time for focused work. When should, or should you not, press that big ‘+’ button on your calendar?

    Bethan Ashley
    October 22, 2024
    • Productivity
    • Teams
    • Meeting
    • Remote
  8. AI for Product Managers

    AI can enhance every stage of the product lifecycle — empowering Product Managers to make smarter decisions, faster.

    Bethan Ashley
    October 9, 2024
    • Product Management
    • Artificial Intelligence
  9. Product management insights: Measuring change

    How do Product Managers measure change with testing and analytics? Learn what a panel of thoughtbot Product Management experts recommend.

    Jared Turner, Jason Bailey, Bryce Morisako, Daniel Kim, Bethan Ashley & Victoria Bell
    July 17, 2024
    • Product Management
    • Product Management Insights Series
    • Product Management Mentoring
    • Analytics
  10. Product Management Insights: Understanding Your Users

    This is a series where we delve into the world of product management. This week we discuss the art of understanding your users.

    Jared Turner, Jason Bailey, Bryce Morisako, Daniel Kim, Bethan Ashley & Victoria Bell
    May 28, 2024
    • Product Management
    • Usability Testing
    • User Interviews
    • Product Management Insights Series
    • Product Management Mentoring
1 2 Next › Last »

Footer

thoughtbot
  • Services
  • Case Studies
  • Resources
  • Let's Talk
  • Our Company
  • Careers
  • Purpose
  • Blog
  • Sponsor
  • Mastodon
  • Bluesky
  • GitHub
  • YouTube
  • Twitch
  • Feeds
© 2025 thoughtbot, inc.

The design of a robot and thoughtbot are registered trademarks of thoughtbot, inc.

  • US: +1 (877) 9-ROBOTS
  • UK: +44 (0)20 3807 0560
  • Beware of fraudulent thoughtbot job listings Learn more
  • Code of Conduct
  • Accessibility Statement
  • Privacy Policy