AI for Product Managers

Bethan Ashley in United Kingdom

84% of leaders say AI is key to their growth

Not long ago, not many people knew much about artificial intelligence (AI).

✨ Don’t be afraid!

As Product Managers, AI can help us do things better and faster.

It’s not too late, every PM can be an AI PM.


What is an AI Product Manager?

Two scenarios:

  1. PMs who use AI to build products
  2. PMs who build products with AI capabilities

How do I use AI as a Product Manager?

My top tips on where to get started with AI in your product development lifecycle:

  • 🕵️‍♂️ Discovery: Find and understand data (work out what makes features sticky)
  • 💡 Ideation: The world just got a little bigger, what possibilities can you imagine?
  • Validation: Test ideas and see what works (make your prototypes faster)
  • 🛠️ Build: Add what you learn to your plans, prioritise which features to build & create documents such as personas, job stories and acceptance criteria faster
  • 🚀 Launch: Roll out products based on usage & feedback (maximise Product Led Growth)
  • 🔄 Evaluation & Iteration: Understand what’s working—and what’s not

AI can help PMs understand, prioritise, experiment and communicate faster.

It can’t replace customer centricity and solid business sense.

Smarter choices, bigger impact, better outcomes. 💡

Keen to learn more about leveraging AI? Contact us!


Extra resources

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